Lego Friends Dogtown

Lego Friends set 41304 (Puppy Treats and Tricks)  features a cute little dog on a skateboard and a miniramp with a transition that makes me wonder if it’s not in fact supposed to be a Jersey barrier. The Lego Friends line was originally aimed to appeal to young girls. I’m sure they did a lot of market research, but for some reason these sets feature an entirely different type of minifig, one that more closely resembles actual people, or dolls as some suggest. Does this mean Lego believes little girls have a lower capacity for imagination?

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Skateboarding, it’s not just for old MEN anymore.

I expected this to be another article on old skateboarders, but the print issue of the June 2019 issue of ESPN Magazine instead features a brief excerpt of photographers David Burnett’s exhibit titled Fourth Quarter: Senior Athletes and Their Indomitable Spirit, currently showing at the Ringling Museum in Sarasota, Fl. That’s an old friend of the site Judy Oyama in the two page spread there, probably wishing they’s actually shown her skateboarding. The web site article has some, well… gnarly looking senior athletes. The hockey team is my favorite. There’s also can alleged photo of Mark Lake in there too. I say “alleged” because the caption reads “Skateboarding legend Mark Lake, 61, began his pro career at 19. Here, he takes one of his patented “Nightmare” boards for a spin at the Ramp48 Skateboard Park…” but the photograph is a guy on rollerblades. I don’t know if that’s Mark on roller blades or not. I couldn’t have picked him out of a lineup in the 80’s let alone today. While opinions on the Nightmare remain mixed, we can all agree it doesn’t look like a pair of inline skates.

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The Zen of Elle

This is the cover of Elle Zen from the Spring 2018 issue. I couldn’t find any more photos from the cover session, but the web site had a couple “articles” including one that translates to “3 good reasons to go skateboarding.” From the picture I assumed at least one of them was going to be fashion accessory or dating related… but they’re all very good reasons: To feel good about yourself. To be fit. To have fun. They also have another article titled Mettez-vous au longboard! Although article is actually about surfing, it is inexplicably illustrated with a woman posing on a skateboard.

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File Under: Who Cares?

NBC Sports reports “The Russian Anti-Doping Agency says Maxim Kruglov, known as “Mad Maxim,” was punished under a rule against athletes who evade or refuse giving a drug-test sample.” So yes, a top Russian skateboarder was hit with doping ban. Is he a top Russian skateboarder? Where are our Russian readers? (Not the ones trying to brute force their way into the back end of the site…) I don’t think the Olympics is the place for skateboarding. I don’t think skateboarding needs the Olympics. At most, a few winners might get their faces on a Wheaties box, and maybe a few “training facilities” get built. The biggest benefits are going to be for soft drinks and soft goods manufacturers. I also don’t think the Olympics are going to somehow ruin skateboarding. Keep skateboarding for the core skaters? That ship has sailed. Hey kids, if you want to skateboard in the Olympics, follow their rules. No collusion.

Vertical Marketing and Mismanaged Product Channels

I’ve bought computer related items on and off for years from New Egg, and like a lot of online retailers, they’ve been adding more tangential items to their main inventory. Still, it was a bit of a surprise to see them offering skateboards in their online newsletter about year or so ago, and they’re still selling it. At the time I went through and took some screenshots of some bizarre product alignments. The first image in this post is a composite, but they are all items that actually showed up under the skateboards category. Yeah, I know the post title phrases aren’t applicable to the connect, but they sure sound business-ey don’t they? Plus… Vertical.

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Old School, New School, Tech School

It’s not unusual to hear about a school program for pressing skateboards, but Benson Polytechnic High School in Portland, Oregon goes a few steps beyond that.  Skateboard Engineering is a half a year elective that also goes delves into 3D design, using CAD software to design trucks, 3D printers for prototyping, and their on-site foundry and machine shop for actually manufacturing trucks.  I’ve been visiting their open house for a couple years now, and each time I go they’ve added more to the program. The curriculum is evolving as the teacher learns more. He did not have a previous background in skateboarding, but rightly thought it would be something that students would be into.

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Honda Civic Sport: Smoke and Mirrors in the Desert.

Honda is airing a commercial for the Civic Sport that features a bunch of, you know, sporty actions like BMX, tightrope walking and skateboarding on giant obstacles that spell out the word “Civic” in the middle of the desert. It’s actually very visually pleasing. Hard to tell wether they actually built all those mirrored obstacles and carted them out there, or whether there’s a ton of computer rendering involved, but it looks great. It has a vaguely 80’s vibe too. If you know who the “trained professional” is, please leave it in the comments.

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Can you find a bunch of balls?

Random, unbranded kid’s cup from a restaurant in a mall in Florida. Looks like he’s hanging loose while doing a finger flip, and has a giant baseball sticker on the tail. Makes sense. Oh wait, there’s a tennis ball on his show too. The text probably says “Can you find ___ balls on this cup?” So it actually does make sense.