California Hardwoods: Keep it all Together
A two page spread.
One interesting thing about these bearing, they are the earliest advertising that we’ve noticed (so far) with built in spacers, something downhill riders in the new millennium might think is a more recent invention. In this case the advertised benefit isn’t precision, but rather heat dissipation, which seems kind of dubious.
CALIFORNIA HARDWOODS
KEEP IT ALL TOGETHER
Shown with new clear non-skid coating.
High-impact, shock-absorbing Bumper available on most models.
WITH OUR EXCLUSIVE THERLON® REINFORCING AGENT, CAL-TIRES AND CAL-BEARINGS.
CAL-TIRES & CAL BEARINGS
The Finest Precision Bearing Made Especially for Skateboarding.
Flange extended 1/8″ for protective heat dissipation.
Special interior seal for dirt-free operation. High-Temp, Waterproof and Greased.
Radiused corner for positive bearing seat.
Precision Machined inner bearing flange.
The Latest Advancement in Skateboard Wheel Design.
Precise Casting for uniform density and flat surface.
Radiused edges for efficient tracking..
CALIFORNIA HARDWOODS, the world’s largest makers of skateboard decks have successfully tested rugged Therlon® at the Field House Skateboard Park in Thousand Oaks, California. Under rugged, grueling conditions, the Therlon® reinforced decks held together so well, we’ll UNCONDITIONALLY GUARANTEE every Therlon® deck we make… we’ll COMPLETELY REPLACE ANY DECK that splits or breaks while skateboarding! We’re Hot, but don’t just take our word for it…look for our trademark on your favorite quality brand skateboard deck.
Many models available with Wheel Wells.
ALL MODELS AVAILABLE IN KICKTAIL & ROCKER STYLES
Here’s how the supertough heart of California hHardwood decks stack up…
STYLIST – THERLON & THERLON GRAPHIC – WOODWORKER – ELITE – THERLON – THER-LAM
THERLON® THER-LAM® (Registered Trademarks of California Hardwoods)
California Hardwoods
P.O. Box 1547 / 1101 Fremont Avenue
South Pasadena, California 91030
213 / 570-1808
For fast facts, write in Reader Service Card No. 83
Company/Brand: California Hardwoods
Product Type: Manufacturing Services, Skateboards, Wheels
Decade: 70's
Year: 1978
Magazine: Skateboard Industry News
Issue: Skateboard Industry News v1 N4
Country: USA