This Rick Howard commercial for Lakai is pretty effing great. I had a hard time picking a still frame because I didn’t want to spoil it for you. Yeah, that’s quite a build up. I’d like to think that skateboard commercials would be this creative. It’s weird enough that there are actual skateboard commercials on TV, even if they are only on MTV, ESPN, or Fuel. And yes, I realize this isn’t actually a commercial for skateboards, rather skateboard shoes. Close enough. [Source: Boardistan]