Tag Archive: Marketing

Skaten is Verslavend

Well who am I argue? I’d have to translate it first. The A-side title needs no translation – Get Rad (With the right protection). Sounds like a description of a dorm room poster for safe sex, but no, it’s almost as titillating. Nothing excites an adolescent more than a pullout poster extolling the virtues of hard plastic shells and tender, soft foam. This poster is courtesy of the Dutch organization known as the (translated) Consumer & Safety Foundation, circa 1989 or 1990, judging by that Nicky Guerrero mask model. – Thanks to Matthijs for the scans.

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Skateboards equal social

Download Spotify and the disk image opens up with a little skateboard on it, at least on a Mac it does. Or at leastit did for MC, because it didn’t for me. But they do have the image on the download page after you register. Seems like a somewhat interesting service. Another music cloud, but I like the ability to collaborate on playlists, plus they’ve got hooks into Facebook so good luck Google Plus. On second thought, they have nothing to worry about. I downloaded it and installed it. It was embarassing to find out how many of my (actual) friends were already on it via the Facebook hook. The only thing worse was the fact that I couldn’t get a single damned track to play, not even their welcome-to-the-service playlist. Sheesh.

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Advertisement

I can’t remember where I found this, you know, besides tonight when I moved a dresser and found it covered in dust bunnies. It must have been a kids magazine because it has the word “advertisement” at the top of the page. I’m not sure what other type of magazine would find the content confusing. No point in clicking through, unless you need a footnote for your thesis on exactly where cartoon characters, skateboards and food packaging intersect. 25% less fun, 100% more sugar!

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Maple Timber

Last year’s promo must have been a hit, becasue they upped it from the first 2000 to the first 5000 fans in the park who got a free Portland Timbers skateboard. I have to tell you I thought our mayor was a bit looney pushing for a major league soccer team in our town. I hold soccer in about as much entertainment esteem as the Onion does, and I figured it would flop, but boy was I wrong. Games are regularly sold out and the fans are rabid. I heard last year’s board was not really the same size as an actual skateboard, more like a toy hand board. I’m still a little bit confused by this cross promotion. Makes about as much sense as a skateboarder printed on a frisbee, or Air Grip brand flying disk as it were. But damn it all if I don’t want to jump on the bandwagon and go see a game, cause I do. Update: Well this post is pretty funny in retrospect, as 5 years later I am now a huge Timbers nerd. So much so that I actually travelled to Columbus Ohio to watch them win the MLS Cup. [Photo: Portland…

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More than meets the eye?

Transformers. More like less than meets the eye. Near as I can tell, the Access creative agency comes up with ideas… and then? They’ve got a ton of marketing/promotional projects online, but it doesn’t appear that any of them have actually come to fruition. Keep dreaming, young dreamers. One of their projects is a fancy series of miniramps with two giant Transformer robots overlooking them: It’s the kind of event and setting that gets talked about, blogged about and written about – not just in skating circles but in the channels used by the general movie going public. Well they got that right. We’re talking about it and it doesn’t even exist. Check it out at Access. – Thanks to MC for the tip.

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Insurance is for schmucks

“There are times when you need car insurance.” And then there are times when you need to get some new blood in your marketing department, Clal Insurance in Israel does. – Thanks to Seth Levy for the tip.

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Squawk

Rio is the name of an animated movie that, near as I can tell from the previews they are showing on TV, has no plot other than the fact that a bunch of cheeky animals are hanging out together in Brazil. The movie doesn’t open until this weekend, but that hasn’t stopped 20th Century Fox from hooking up with McDonalds for a Happy Meal Promo. Finding out when the movie opens led me to another trailer where I learned the bird can’t fly, and he rides a skateboard in the movie.

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Be active with Yappy the dog

Mum-Mum Snax wants you to be active with Yappy Dog! Don Draper is rolling over in his grave because his character proably wouldn’t be alive now, and even if he was, this would kill him. That’s got to be one of the most unimaginative mascot names to-date. Mum-Mum Snax is a brand in the Hot-Kid family of products. I think everything they make is a rice cake derivatives. I’m officially launching my line of skateboarding food mascot clothing now. Bigger box plus a little skateboard button from the web site after the jump. – Thanks again to Seth Levy for the tip.

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At least the trucks aren’t backwards

K Mart (Kmart? K-Mart??) has revised their logo again. It’s not visible here, but on the web site. In grade school I had a wicked pair of red nylon running shoes that were the Kmart brand know as Trax, but otherwise… almost every Kmart I’ve been in this millennium seems like it’s two weeks away from going out of business. Mrs Kilwag spotted this sign in a Kmart recently. I’m not sure why you’d have put a skateboard on layaway, especially one you’d buy at Kmart.

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Appeal to the youth

Kids everywhere know that JCPenney… wait, try this. Known for their extreme… errr, well. The JCPenney miniramp at the Dew Tour.

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  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
  • Ashley Harris: I'd like a free catalog please...
  • Szin napalm: My girl has one of these and I put some monster truck style offrad wheels on it the thing is beast. I'm trying to get her to put longboard trucks on it like these reverse style 😀 I got...
  • Matt Be: Those were great starter boards. So many kids got one after graduating from the plastic banana boards. After wearing out the Executioner, it was time for a "Pro" board....
  • Kilwag: Thanks for the update....
  • iDL: Silverstar was a subsidiary of Nicotine Wheels/East Coat Urethane. Originally Ricky Oyola set up Illuminati as a subsidiary of Zoo York but had to close the company due to an existing copyright on ...
  • Matt O'Connell: Turtles was near my house, got demolished in 98 or 99. My friends and I were the last to skate it with Charlie Wilkins and Vinnie Ponte, next day it was demolished after an insane session. Last peop...
  • Kilwag: You're going to love this - the original packaging: https://skateandannoy.com/blog/2014/06/long-rider-mania/...
  • Muppy: 2026 and I’m looking at one in my new band prac room right now. Cheers for this info guys!...
  • J.C.Hoogendijk: was my first deck 40 years ago...
  • Lee: Like Jason already said, the Conquering Warrior was a real complete and it was also my first proper skateboard (I don't consider it my first proper pro board). It was sold in sporting goods stores in ...
  • Ciaran gallagher: Friend me on Facebook Ciaran Gallagher Long Beach I will give you more info. Just seen message...
  • wes: I have a few of these....
  • Kilwag: Well this is funny. I while digging through my basement getting ready for a skate swap, I discovered I already had this game, buried in sea of plastic tubs filled with skate toy ephemera....
  • SEAN GOFF: Thats amazing...
  • Sandokanpedro: Salve ,anche io posseggo le due versioni.... imbullonati e l'altro perni fusi di Il primo nero con adesivo ed era accessoriato con ruote long ,recuperate le sue originali adesso è completo. L'altro...
  • Kilwag: Sorry, it's not our video. looks like it has been removed....
  • Dan: I realize this is a couple years old now, but I really wanna watch this video again. Any chance you can make the YouTube video public again and share the joy?...
  • Seth: These are dope af....
  • Ken: This is a great write up about Surf MC’s. Totally terrible. Wow. I don’t remember them in the 80s, but I grabbed the Surf or Die 12” single from Goodwill the other day. I may file a law suit aga...
  • Maria: This was my Dads company!!! He started it in our garage in Del Mar. I was 14 at the time. Thought I was the shit when we’d go to the competitions!...
  • Harry Rivenburgh: I have one. Contact me if you're still interested...
  • Steve: The top of the range Skuda La did get a review in Skateboarder Mag back in the day...
  • Rick Akiyama: They don't mention that they made 2 sizes of the variflex connection skateboard trucks. One is a¹ 5" hangar with an 8" axle and the other is a wider 6" hanger with an 9" axle I own both sizes...
  • Jan Haviney: I have a Bahne Banshee skateboard that I have had since the early 2000s. It's brand new, never used, still wrapped in cellophane and has the tags on it. I'd like to sell it... don't know it's worth o...
  • Marlee: Can it be taken apart...
  • Oscar: Hey! Amazing ilustrations, thanks so much I was have skate blue color with stamp in they Center of table of STP (lubricant), have a Big wheel 3" inch Continental. What model was? For You time a...
  • Seth: This is dope af. The crest/coat of arms really elevates the whole affair. 🧐...
  • Some Bullshit AI Spam: I totally get the regret of selling something you’ve had for a while, especially when it's a piece of skateboard history. The unique packaging of the Sidewinder Wheels must’ve been a hit—it's am...
  • Warren D Robinson: I had the black board (above) when I lived in Germany in 1978....
  • Michael Harris: I used to skate the slopes of Heathcote High school and saw the movie which I was in !...
  • Ivan Higgs: I have an original Ultra Flex board. It is 100% complete and still in great shape. We bought our house 8 years ago, and i found it when we were cleaning underneath the stairs. There was a hidden area...
  • Kilwag: Holy cow, amazing collection. Are those all yours?...
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    Tag Archive: Marketing