Tag Archive: ASEC
Action Sports Environmental Coalition
Did you know there was an organization called the Action Sports Environmental Coalition (ASEC)? Me either, until Brian Baade (…that name sounds familiar) told me they were on hand at the X-Games, watching over such green initiatives as fact that all the concession utensils, cups and plates are compostable. What the purpose of ASEC? It’s damn near impossible to find it on their website, since it’s set up more like a social networking site than something informative. OK, I did find it. It’s on the front page past all the videos and user photos:
ASEC works to inspire the action sports industry and its participants to value and take action toward social and environmental responsibility.
That’s an excellent idea. Their first task ought to be convincing the X-Games (and Maloof brothers) not to build disposable semi-recyclable concrete over wood skateparks. Spend the money and carbon credits on a permanent skate structure that gets donated to the community. I know there will be logistical hurdles in providing the spectacle for spectators, but figure it out instead of just paying lip service towards supporting skateboarding and a green environment. Put that in your Birkenstocks and smoke it. It’s hard to tell what they’ve got going on over at the ASEC because you actually have to sign up as a member of the web site to see most of what they have to offer. Still, It’s a good basis for an organization. Check out the Action Sports Environmental Coalition.
[Image Source: China Daily]


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