The Wisconsin Department of Transportation has a program aimed at curbing impaired driving called Zero In Wisconsin. Their newest campaign posters can be seen at various rest areas, bus stations, and other locations. These posters feature people engaged in various Extreme!® sports and the tagline “Do this drunk!? That would be Crazy!” At first I was a little bit confused by this, because it almost seems like a suggestion and not a warning. As in, “That WOULD be crazy, let’s try it!” Turns out I’m not the only one. It’s not just a poster, but also a TV commercial, both of which were shot in the bowl at the 4 Seasons skatepark in Milwaukee. – Thanks to Daminal for the tip.

Your parents are gonna be pissed.

Little Audrey must have been popular to warrant 2 consecutive titles published in 1967. Playful Little Audrey #70 only features skateboarding on the cover, but Little Audrey and Melvin #33 has a skateboard storyline as well. Melvin looks like a twerp.

VibeRide claims to be home of the world’s first longboard brake, the BrakeBoard. At first I thought this was just another iteration of the Board Brake some 10 years prior. The position of the foot lever is almost identical, but the braking mechanisms are noticeably different. BrakeBoards lever applies pressure to the inside rim of the skateboard wheel instead of applying pressure to the pavement. It turns out this original implementation also dates to 2013. VibeRide bought existing technology and revamped it. It’s more sophisticated than the Fred Flintstone approach of the BrakeBoard, but with that sophistication comes a $150 price tag for one truck equipped with the brake, a set of wheels, a paddle bit for drilling the required extra hole, and a skate tool.

Out of my OCD/ADD is born the glory of the Skateboarding in Comic Books gallery. While staring at the large box of comic books I’ve been scanning in preparation for posts, I started having a hard time remembering which ones I had posted already. I also ended up buying a duplicate of a title that already owned. I needed to fix that. You are welcome. Enjoy.

RebelliouS Kids! is the functional thirst quencher that kids allegedly love! In fact, they love it so much that they designed the packaging themselves! It’s got vitamins and electrolytes, but no sugar. There is an obvious missed opportunity to call it Stinkbug Strawberry. – Thanks to MC for the pic.

I know you’re thinking $178 is a bit much for a giant Rick and Morty themed wall sticker, even if it is skateboard related and licensed to boot! At about 39″ x 39″ that’s only about 12¢ a square inch! What a bargain!

While it may look like product placement, this post is actually a PSA. In 20 years from now when some other nerd skate historian finds a beat up board with this graphic, they will know it actually came from Brand-X Toxic and was not another weird 80-90’s bootleg mashup. Technically, this model is called the Weirdo Stick, and it is essentially a mashup of the classic Brand X Weirdo and a Vision Psycho Stick.

Some 9 years ago I posted a pic of a package of Flex-o-Thane wheels, and now it’s time for an update. Surprisingly, since that time I have not managed to add any Sport Fun advertisements to the Skatemag Advert Gallery, but I did find photos of Flex-o-Thane wheels in different packaging. In the original post there was some question about what the extra long bolt was, since it was too long to be a kingpin. It was suggested by a reader that this was for a slip-through axle, and here we have photographic evidence that this is indeed the case with Sport Fun Wide Track trucsk.

Outrage! I just watched the movie Air, and and enjoyed it quite a bit except for a glaring historical accuracy. No, I’m not talking about combining real-life people into one character for the sake of the plot, nor imagined dialog. Instead, I’m talking about the real important stuff, the skateboarding! The scene happens early (about 14 mins) in the movie, and 40 year old sneaker designer Peter Moore is seen skateboarding in the parking lot of Nike headquarters in Beaverton, Oregon. He’s on a somewhat era appropriate skateboard doing kickflips in 1984!