The magazine that bummed out a generation of skaters… I’ve added all the adverts from issue #1 of Action Now magazine, labeled as Volume 7, #1 published in August of 1980. It’s a pretty thin issue and only has 30 ads total. In a few issues the magazine gets beefy again, I’ll bet they thought they were going to be able to pull it off… We’re just 47 ads shy of breaking the 1000 mark. Check them out.

I just added 62 advertisements from Volume 2 Number 6 of Skateboarder Magazine (1976) to the Vintage Skatemag Advert Gallery, bringing the total in the gallery up to 674 ads! 1976 was a good year for skateboarding.

Super Skate Spray! While sifting through hard drive buried treasures I rediscovered these pics from a 2018 auction, and remembered Super Skate Spray from the Vintage Skatemag Ad Gallery. It came from the Lubri-Kote company in Texas, circa 1976. There does not appear to be a Lubri-Kote anymore, but there is an international Lubrikote company based in India that was founded in 1975. Are they related? Who knows. Maybe Super Skate Spray was so successful that it launched an international lubricating empire…

The Wisconsin Department of Transportation has a program aimed at curbing impaired driving called Zero In Wisconsin. Their newest campaign posters can be seen at various rest areas, bus stations, and other locations. These posters feature people engaged in various Extreme!® sports and the tagline “Do this drunk!? That would be Crazy!” At first I was a little bit confused by this, because it almost seems like a suggestion and not a warning. As in, “That WOULD be crazy, let’s try it!” Turns out I’m not the only one. It’s not just a poster, but also a TV commercial, both of which were shot in the bowl at the 4 Seasons skatepark in Milwaukee. – Thanks to Daminal for the tip.

There’s really no reason to post this generic toy store plastic skateboard (available in bulk from China for $9 a piece) other than the fact their models look… amazeballs! Adventure Bizarre? Yeah I think I saw them in Paris, circa 1977 opening up for Metal Urbain.

Josh Baker spotted this Miller Beer fiberglass skateboard made by the folks at R.A.C.O. and noticed it wasn’t among those in a previous post. Apparently, (allegedly?) the going rate is $315. Insert joke about flat beer.

Good golly this was way too easy to do. This is from an Adobe tutorial on how to mostly automate colorizing a black and white image. This one has the obvious look of something that has been colorized but I imagine if you spent more than 3 minutes with it you could achieve more believable results. NIce to see ole lance “Check out my eyebrows” Mountain used in the pic, assuming the appropriate people got paid for that. I’m sure this picture of him has appeared in print and is probably easy to find in situ. Minions go forth!

You’re looking at a 1965 newspaper ad in the Alhambra Post-Advocate for Liebergs Children’s shop, a store that closed around 1991. – Thanks to Butch Gary Ayala for the pic.

I’m not sure if anyone at Carolina Herrera is paying attention to the interns or not. “Our Revolutionned Hormones” is the kind of thing you’r make up to be poke fun at this sort of thing. What is this sort of thing? It’s 212 a fragrance for male models in NYC judging by the promo video. – Thanks to Andres Counyo for the tip

I bought another issue of Skateboarding Industry News and included in the auction was an issue of something called Skate & Surf which I had never seen before, and didn’t really pay any attention to it. Glancing at it I thought it was an early 80’s mini mag or pamphlet or some sort of insert or giveaway. Turns out it was the 2nd issue of a new (at the time) trade publication dated March/April of 1978. Contrary to Skateboarding Industry News, the art direction of Skate & Surf made it look closer to something like Action Now than a stodgy industry magazine. Flipping through it you might think it was aimed at skateboarders and not skate shop owners. The huge bonus to me was finally finding a full page ad fro Skate-ball, some 14 years after I found the first one online, and here it is, freshly scanned and transcribed., starting at $25,000 in $1978, and a perfect business opportunity for the absentee owner.