The Zen of Elle

This is the cover of Elle Zen from the Spring 2018 issue. I couldn’t find any more photos from the cover session, but the web site had a couple “articles” including one that translates to “3 good reasons to go skateboarding.” From the picture I assumed at least one of them was going to be […]

File Under: Who Cares?

NBC Sports reports “The Russian Anti-Doping Agency says Maxim Kruglov, known as “Mad Maxim,” was punished under a rule against athletes who evade or refuse giving a drug-test sample.” So yes, a top Russian skateboarder was hit with doping ban. Is he a top Russian skateboarder? Where are our Russian readers? (Not the ones trying to […]

Honda Civic Sport: Smoke and Mirrors in the Desert.

Honda is airing a commercial for the Civic Sport that features a bunch of, you know, sporty actions like BMX, tightrope walking and skateboarding on giant obstacles that spell out the word “Civic” in the middle of the desert. It’s actually very visually pleasing. Hard to tell wether they actually built all those mirrored obstacles […]

Can you find a bunch of balls?

Random, unbranded kid’s cup from a restaurant in a mall in Florida. Looks like he’s hanging loose while doing a finger flip, and has a giant baseball sticker on the tail. Makes sense. Oh wait, there’s a tennis ball on his show too. The text probably says “Can you find ___ balls on this cup?” […]

Sketchers Lighted Footwear

Sketchers have announced their first pro model skateboard shoe…

Tobin Heath Soccer Superhero, Skateboarder?

I don’t know if Portland Thorns midfielder Tobin Heath is actually a skateboarder or not. These illustrations come from a collaboration with Dark Horse comics and the Thorns front office designed to sell some t-shirts, scarves, and patches. I suspect it was just an easy way for Dark Horse to conjure a loose (or lazy) association with […]

Grace & Grit, Sweet & Tart

These are stills from a Sweetarts commercial featuring the the old archetype of the skateboarding ballerina, right? The simple message is “Grace & Grit. Sweet & Tart. Be both.” The ballerina in question appears to be doing her own stunts, and I should be able to recognize who she is, but I’m an old sexist bastard, […]

Steve Caballero for Kawaski

Steve Caballero is appearing in Kawasaki ads for the “Good Times” sales event. Makes sense, as he sort of concentrated more on motocross riding at the expense of skateboarding for a while sometime after the new millennium. I can’t recall if he had a factory sponsorship with Kawasaki or not, but he did turn up […]

That’s cold, dude.

There was a time, oh, say anything before the year 2000 when this would have seemed inconceivable.  Cross marketing between a mainstream commercial brand and a core skateboarding brand? Not a big deal anymore. No, I don’t know how a “Zine Rolltop Lunch Bag” differs from a regular rollmop lunch bag. It must be more […]