Category Archive: Media Watch

Mountain Dew skateboard commercial

Mountain Dew: Not for air

The best thing about this 1985 commercial for Mountain Dew is the overlay that says “NOT FOR AIR.” A coincidence, of course, but still funny. That means this was probably digitized from an ad agency reference tape. I don’t recall ever seeing this on TV, but perhaps it did. I see Tony Hawk in there, as well as a Madrid freestyler.. Bob Schmelzer? Who is doingthe sliding and wearing the cowboy hat? I leave it to you to fill in the blanks. I know the first thing I think of when I hear the word “country” is a bunch of good old boys street skating down the gravel roads. Yee haw! [Source: Heavyset]

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Seat auto - Ibeza car commercial with skateboards

Take a seat in an Ibiza

A car company in Spain called SEAT (?) is celebrating the 25th anniversary of a car called the Ibiza. They are promoting it with a commercial featuring a lot of skateboarding and the now ubiquitous Alphaville song “Forever Young.” They’ve got a very loose interpretation of a skateboarding timeline as the backdrop. is SEAT spanish for Mazda? Check it out after the jump. Thanks to Dean Tyrell for the tip. His friend Jairo Garcia is one of the skaters in the ad.

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Concussion Magazine folds

Last Issue of Concussion Magazine

The last ever issue of Concussion should be hitting the skateshops as you read this. Publisher Davoud Kermaninejad sent the news out to supporters via email last Friday night. He’s been half-seriously threatening to do it for years, but the harsh transitions of our shitty economy finally sealed the deal. Sorry Davoud, couldn’t resist. He’s throwing in the towel as far as print issues go. He decided to go out with a bang rather than see future issues strangled by the ever-shrinking list of advertisers and the production budget that comes with them. You’ve got to respect his style. Concussion may or may not continue to live online, that decision won’t be made until the coping dust has settled. Until then, get your Concussion back issues and schwag direct from the source before Amy Winehouse shows up wearing a Concussion shirt in People, and you have to pay twice the price on eBay. You can read Davoud’s email (with permission, of course) after the jump.

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squirt soda skateboard sticker 1977

Put a little Squirt in your life

You might think it’s the ad copy from a marital aids catalog, but no, it’s a 1977 slogan from the makers of Squirt soda. This sticker was poached from Jason Liebig’s Flickr stream collection of pop culture. He’s the same guy responsible for putting all the vintage Christmas catalogs online, featured here on SnA. He must have a busy scanner.

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Mega ramp jump on Big Wheel.

Megaramp jump on a Big Wheel

Travis Pastrana has a show coming out on MTV. This looks like it might have been filmed for that. Yes, a mega ramp jump on a Big Wheel, with a back flip thrown in for good measure. Nutty. Watch the jump and a bonus vintage TV commercial for Big Wheels after the jump. Trike and Annoy! – Thanks to Sarib Khalsa for the tip.

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Ryan Sheckler for Panasonic headphones

Sheckler for Panasonic

Aside from electronics, these guys made some bitchin’ 10 speed bikes in the 70’s. It was always a little trippy to see a bike with the Panasonic logo, kind of like seeing a Harley Davidson with an AMF logo, (Bowl and destroy!) or I guess more like when the tire company Bridgestone made bikes. What’s the point? Ryan Sheckler has a signature headphone model with Panasonic. There’s a commercial on the web. I don’t know if it’s being shown on TV or not.

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phelps-rockin

Jake Phelps Fired not fired from Thrasher?

Jake Phelps, editor in chief of Thrasher magazine, was reportedly fired for his comments regarding a list of skaters he banned from the magazine.  In the first part of his series “Five Days of Hate,” Phelps repeatedly used homophobic references to describe Frank Hirata, and told viewers of a situation where he threatened the skater. “After yesterday’s random rant from a mad man, HSP decided to terminate Phelps to end this once and for all,” read the caption below a video of Phelps’ parting words to thrashermagazine.com’s viewers.  [Photo: Thrasher] (Note: I’m not buying it. I think there’s a high probability it’s a hoax. – K.Ed) Update: Definitely a hoax, although Phelps deserves an academy award for his acting job. – K.Ed

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Pepsi Superbowl commercial with skateboarding

Superbowl super bowl

Pepsi ran a commercial during the Superbowl that featured a littel bit of skating and surfing. The idea was to contrast the old days and modern takes on different phenomenon. I think there’s even some footage of Gumby on skateboard. I know there is old and more recent episodes of Gumby riding a skateboard. It’s hard to tell because it looks like it’s been cropped at his front ankle.

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anchorman

Anchorman’s favorite

Here’s a couple instances of skateboarding on the news. ABC’s Nightline picked up on the mortgage crisis story again. I hope mr Peacock is making some money off these news appearances. Nightline even manages to include the horrendous Jake Brown super slam footage in the segment. I hope Mr Brown is making money off that footage. Also up after the jump. Old Man Army got some coverage on a local Fox News affiliate. Watch it and you’ll briefly get to meet the site’s founders and catch some footage of someone in an (excellent) get up. They don’t say who he is, but he must be the OMA equivalent of GVK. – Thanks to Sarib and Orezona for the tip.

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Kevin Thatcher in Skateboarder Magazine

Thrasher editors past and present

Since we’re talking about Jake Phelps, I thought I’d put up this photo I found in the June 1980 issue of Skateboarder, just a few short months before it became Action Now. I’ve got a September 1980 issue of Action Now, but I don’t know if it was the first. The June issue of Skateboarder has an ad saying a new type of action magazine was coming soon. In any case, this is none other than Kevin Thatcher, the original editor of Thrasher Magazine, appearing in one of the last issues of a magazine whose demise would soon find him employed making a replacement. Kevin once gave me an invaluable photography tip scribbled on note with a batch of negatives he sent back to me: “Use a faster shutter speed and your shots won’t be so blurry. – K.T.” I think of him every time my shutter speed dial slips below 1/400. I’ve looked through a few 1980 issues of Skateboarder, and they all have BMX coverage in them at that point already. While I was searching for an image of the June 1980 cover, I stumbled on the web site of the original photographer, Ted Terrebonne. Ted has 144…

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  • BritSkateMuseum: Just wanted to say I love it when S&A comes up when I google something, thanks for all the work this last 20 odd years 👍...
  • Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?: Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?...
  • John Meaney: Hi by any chance do u have any others and would you be interested in selling one...
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  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
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  • iDL: Silverstar was a subsidiary of Nicotine Wheels/East Coat Urethane. Originally Ricky Oyola set up Illuminati as a subsidiary of Zoo York but had to close the company due to an existing copyright on ...
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  • Muppy: 2026 and I’m looking at one in my new band prac room right now. Cheers for this info guys!...
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  • Lee: Like Jason already said, the Conquering Warrior was a real complete and it was also my first proper skateboard (I don't consider it my first proper pro board). It was sold in sporting goods stores in ...
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    Category Archive: Media Watch