Category Archive: Magazines
Skateboard! #10
91 adverts from Skateboard! magazine #10 ( June 1978 ) brings the total vintage skateboarding magazine adverts in the gallery up to 801! Skateboard! was a UK publication and as such, features some distinctly British ads, companies and slang in addition to the the usual fare from the USA. Half the ads seem to brag about products made in in England, while the other brags bout being made in the USA. Did you know helmets were sometimes called “Bump Hats?” Now you do. Someone in ad sales gave Uniroyal Corp. the hard sell, because they took out two, 2-page spreads in this issue. Check out the gallery.
Skate – The International Skating Magazine – 1979
The Vintage Skatemag Advertisement gallery has been updated with 30 ads from a rare, east coast skateboarding magazine called Skate, The International Skateboarding Magazine. With that addition the total number of adverts in the galley has reached 704! Some notable additions include very early ads from Zorlac and Santa Monica Airlines, in addition to the usual assortment of brands normally associated with the 70’s, like this classic with Tony Alva with no ad copy whatsoever. Skate magazine hailed from Melbourne, Florida. This issue is pretty slick, and the magazine probably would have been able to find a good sized audience if the bottom of the industry had not fallen out within the year.
Tony Ork
“Model of the Month” in the December 2002 (#483) issue of White Dwarf magazine is Tony Ork by Stan Byrne. White Dwarf is a magazine devoted to players of the game Warhammer. A section of the magazine features gaming models and figures created and/or painted by the readers. Not just a casual skateboarder, the Andrecht is called out by name. I’m not a Warhammer player, but I assume “Orc” and “Ork” are interchangeable. This is the first time you’ve seen an Orc or and Ork in jeans… – Thanks to Frankie Sutherland for the tip.
Sell Cheap Crap to Earn Cheap Crap
As a kid I can remember seeing ads like this in the back of comic books and other publications aimed at adolescents. The gas is, you send away for some sort of sales kit, most likely a catalog and some motivational text, and then you could sell greeting cards and who knows what else to all your neighbors and extended family in hopes of earning enough credit to get some free stuff from the advert. It was your job to take the orders, collect the money, send it to the company and then deliver everything when they mailed it to you. This scheme for using a child labor farm sourced from comic books has been around for a long time, probably dating back to the 40’s with Grit, which amazingly, is still a thing. The practice of bribing kids with the potential to earn prizes probably had it’s heyday during the 60’s and 70’s. Here are 2 examples from the late 80’s and early 90’s in which you can earn a Nash or Variflex skateboard.
State God of California
You’re looking at a cartoon by B. Kliban that was featured in a 1982 edition of Playboy Magazine. The old gods are not impressed, but can be easily bought. Eat me, indeed.
California Oceanside Welcome Center Skate Culture Upgrade
So it turns out California is somehow famous for skateboarding. Yeah, I know, I don’t understand either, but the Oceanside Chamber of Commerce wants to rectify that an exhibit in thier newly revamped welcome center. You can see the two page spread on page 5 of the Spring 2022 issue of Best of Oceanside. – Thanks to Steve Spurlock for the tip.
Sports Illustrated on Skateboarding – 1975
Oh the things I find to buy when I’m actually looking for something else. A positive balance on a PayPal account does not last long when I’m scrolling through skateboard related ephemera. This is the September 1975 issue of Sports Illustrated, with a feature called “Wheeling and Dealing.” Scanned and ran through the OCR for your enjoyment. File it under Things I buy so you don’t have to.
Leo Baker
Leo Baker (né Lacey Baker) coming out as transgender has all the narrow-minded and transphobes up in arms, especially because it meant he couldn’t represent his country at the Olympics. Oh for shame, for shame… Yes, the skateboarding community is gradually becoming more inclusive to the LGBQT population, but you know, there’s still a lot of knuckleheads out there, especially when it comes to so-called “core” skaters. Although I’m sure it only scratches the surface, this Time Magazine article provides really good insight into Leo’s journey and decision. It’s a must read for anybody that naively parrots “Why doesn’t he just skate and leave his personal life out of it?” [Photos: Ethan James Green for TIME]
Navajo Nation Visibility
Teen Vogue has a short bio on Navajo Nation skateboarder Naiomi Glasses, who skates in traditional dress, sometimes on not-so-traditional terrain. She’s blowing up on what the kids call Tik-Tok, which has nothing to do with Vine….
Ride the Popularity Wave
When a plain old skateboard isn’t enough and you need to add a motorized sound to get the kids excited, the Irwin corporation has you covered. The advert is most likely from a 1965-66 Playthings Magazine, an industry publication for toy retailers. A suggested retail of $1.98 ( Under $17 according to the US Inflation Calculator) would have gotten you a noisy plastic sled that didn’t really turn. Fun! Time to “cash in on this surfboarding business.” Order your Whoom-m Jr. Sidewalk Surfer now! Thanks to Darren Haugen for the pics.











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