Category Archive: Industry Crap
ASR with OMA
The Old Man Army crew decided to take off for a weekend to go down to San Diego to see what all of the hoopla was about at the ASR show. They wanted to meet in person a few of the people in the industry that they have dealings with. The only other thing on their agenda was to get a couple of pictures of the kooky skateboard gadgets for the Skate and Annoy. Check out: 2007 ASR with OMA
Bacon heating up
I remember the first time I saw an ad for Bacon, it was a full page in Concussion I think. I did find their first graphic amusing. It was just the name spelled out in strips of bacon. However, my first reaction was “Here’s another upstart company with a stupid name that is going to blow through all their money in two years and then go out of business.” Boy was I wrong. Bacon is going strong, and getting stronger, and now I have to live and skate in the same town as that dick Colin who owns the company. Sometimes I even have to suffer the indignity of skating the same spots with him. Apparently, Oregon is some sort of hot spot for skateboarding right now, so he up and moved his company here. They are working on a new video (way to make sure you get your money’s worth from that flame stock footage!) and it looks like it going to be a killer. It’s great seeing some familiar faces destroying some familiar spots in ways you’ve never seen before. Check out the trailer on the Bacon site. You and your speed metal music can go suck an…
Finding balance online
Be careful what you wish for. If you spend the time and money to make something worthwhile online, you want people to read it. If you get too many people reading, it can become quite expensive and time consuming to maintain. I used to spend a lot of time on Concrete Disciples and Sleestak. As I started to develop Skate and Annoy more, I gradually chose to spend more time creating on SNA and less time reading other sites. Maintaining these things can be a bitch, just ask the guys who do it. Adding forums generates a headache of a different level of magnitude. Imagine every jackass commenter you see on this site multiplied by 100 or 500. Flame wars, server overloads, spam posts… I know, cry me river right? I haven’t been following it in detail, but I know Jeff Greenwood over at Concrete Disciples had some health issues for a while, and I think he’s turned over the reigns of CD for the most part. A while ago they made the decision to contract an online advertising agency to help generate ad revenue and pay for the heavy usage the site gets. At first there were a lot…
Sustainable skateboarding company seeks disposable web labor slave
Eco Skateboards has an project placed on iFreelance.com titled Hip looking website for an environmentally friendly skateboarding company: I need a cool looking flash website design done for an environmentally friendly skateboard company. To give you a little background on our company, we are a skateboard producer located in Canada called Eco Skateboards. The philosophy behind the company is really organic and natural, we love bright colours and happy looking designs! We are looking for something with our logo integrated into it. What is their budget for a hip website developed in Flash no less? Between $250 and $499 with two weeks to deliver. I don’t know if the skateboards are made in China, but at that price the web site will have to be made in India.
Rad investment portfolios.
(Cue the Devo Corporate Anthem) Hey all you Rad Daddy Warbucks, TheStreet.com has some pros and cons on investing in Zumiez stock. I confess to getting a kick out of analyst reports describing Zumiez customers as “antimainstream kids” and referring to the company’s focus on the “action sports teen lifestyle.” Before going over all the positives, let’s get one thing straight — Zumiez is very much in the mainstream. It’s not some bastion of coolness or a hush-hush hangout where the skaters go. Rather, it’s a chain of stores in the mall where kids go to spend their allowances… …The fact that Zumiez is pulling customers in while the competition loses them is a pretty obvious indicator of who has the right stuff in their stores. There are a number of forces at work here. First, Zumiez has identified what’s cool and, more important, captured the attitude necessary to convince customers that even though they’re shopping in a corporate chain located in a mall, it’s still cool. Yes, teenage tastes are fickle, but Zumiez has staked out an attractive niche between the more vulnerable one-brand clothiers (such as American Eagle and Abercrombie (ANF – Cramer’s Take – Stockpickr)) and “old…
Zenetti Rims skateboard team. What?
One of the best WTF marketing crossovers, Zenetti, a company that makes tacky fancy rims for shallow people obsessed with automobiles and the bling lifestyle, now has a skateboarding team. Zenetti the automotive leader in wheel design has teamed up with Dominic DeLuca of the world famous skate shop & streetwear boutique; Brooklyn Projects; to form the wheel industries first ever official skate team. This is not your typical sponsorship scenario, where a company just giving a skateboarder a set of wheels, poses for a picture and you never hear about them again. This is an official skate team with a complete partnership, including magazine features, show appearances and advertising campaign. We have some of the top skate professionals in the world representing our brand and feel that our partnership will help elevate the industry and spark a new trend. These athletes were hand picked by Dominic and Zenetti for their trendsetting style as well as the fact that they embody what Zenetti stands for as a brand; superior performance, cutting edge style, and class. They hope the team will “help elevate the industry and spark a new trend.” Which industry? Who knows? Is the new trend to use demographic…
Dew Tour Hijinks
Earth Patrol Media shows us what happens when second (and third) string skateboard company moguls get in to the Dew Tour. Unfortunately, they were unable to abscond with the effigy of Ryan Sheckler, or burn it. Can you believe they want to sell you Dew Tour skateboards for $80? These are not completes mind you, just the deck. It’s ironic that the graphic on the deck is a bunch of robots. Maybe they’ll make one with lemmings next time. Check it out.
German tradeshow action
The Mags We Read is actually on display at a German “skateboarding lifestyle” trade show called Bright. Besides having a logo that is highly suggestive of Transworld Skateboarding, Bright has a crazy ramp setup in a courtyard of the exhibit building. Skateboard Fieber has coverage through Faux Ami. That’s right. Skateboard Fever and Fake Friend. I don’t get it either. Does ASR ever build cool skate structures like this? I think all they have are girls in bikinis.
How skateboards are made.
The Science Channel’s How it’s Made program featured skateboards as one of the items that they show… how they are made. For some reason they chose the skateboarding segment to include some gratuitous “history of” narration and crappy animation. None of the other products got the extra dog and pony show. The skateboarder in the picture above seems to be caught in some sort of time-space wormhole anomaly where he is forced to dress like the late 70’s but ride a skateboard that looks like it was designed in the 50’s. Every skateboard manufacturing process seems to vary a little, but the basics are the same. If you’ve never seen this type of thing before it can be interesting. These guys are using the heat transfer process to apply the “decorations” as they call it. The video does not show how the heat transfers are printed (similar to printing t-shirt transfers, colors are printed in reverse order on a flat substrate.) but does show them being applied. The shapes are cut out by hand using an interesting shaping template and what I think is a planer. I’ve never seen it done that way before. Actually, a factory using heat transfers…
Walls Street Journal weighs in on blanks
The Wall Street Journal has an article on the blank skateboards titled “Avid Boarders Bypass Branded Gear: The $15 ‘Blank Decks’ Work Just Fine — A Marketing Challenge for Industry.” Zoo York riders scored the photo incentives. If you’re hoping for the old school pen and ink renderings that they used to use for illustrations you’ll be disappointed. In fact the first composite illustration looks more like something out of a second rate USA Today. It’s like all those years without a photo editor have them crippled. One recurring theme is that the kids with real talent are the ones that are buying blanks, and the newbies are buying branded gear. I don’t know about your town, but I see mostly the opposite happening in Portland. The IASC is quoted, and even brings up their ill fated “A World Without Pros” campaign. Here are some interesting facts. There are an estimated 800 professional and semi-professional skateboarders on the industry’s payroll, and Santa Cruz (NHS actually) claims an R&D budget of $500,000 annually. There are a few factual anomalies in the article. Apparently in Sioux Falls Iowa you can buy a “complete” deck from Crown for $30, or a name brand…











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