Category Archive: Industry Crap
How skateboards are made.
The Science Channel’s How it’s Made program featured skateboards as one of the items that they show… how they are made. For some reason they chose the skateboarding segment to include some gratuitous “history of” narration and crappy animation. None of the other products got the extra dog and pony show. The skateboarder in the picture above seems to be caught in some sort of time-space wormhole anomaly where he is forced to dress like the late 70’s but ride a skateboard that looks like it was designed in the 50’s. Every skateboard manufacturing process seems to vary a little, but the basics are the same. If you’ve never seen this type of thing before it can be interesting. These guys are using the heat transfer process to apply the “decorations” as they call it. The video does not show how the heat transfers are printed (similar to printing t-shirt transfers, colors are printed in reverse order on a flat substrate.) but does show them being applied. The shapes are cut out by hand using an interesting shaping template and what I think is a planer. I’ve never seen it done that way before. Actually, a factory using heat transfers…
Walls Street Journal weighs in on blanks
The Wall Street Journal has an article on the blank skateboards titled “Avid Boarders Bypass Branded Gear: The $15 ‘Blank Decks’ Work Just Fine — A Marketing Challenge for Industry.” Zoo York riders scored the photo incentives. If you’re hoping for the old school pen and ink renderings that they used to use for illustrations you’ll be disappointed. In fact the first composite illustration looks more like something out of a second rate USA Today. It’s like all those years without a photo editor have them crippled. One recurring theme is that the kids with real talent are the ones that are buying blanks, and the newbies are buying branded gear. I don’t know about your town, but I see mostly the opposite happening in Portland. The IASC is quoted, and even brings up their ill fated “A World Without Pros” campaign. Here are some interesting facts. There are an estimated 800 professional and semi-professional skateboarders on the industry’s payroll, and Santa Cruz (NHS actually) claims an R&D budget of $500,000 annually. There are a few factual anomalies in the article. Apparently in Sioux Falls Iowa you can buy a “complete” deck from Crown for $30, or a name brand…
Tony Hawk (toy) BMX bike?
The July 1st issue of Bicycle Retailer and Industry News reports that Tony Hawk has inked a deal for a signature bike line with a company called Dynacraft. Tony Hawk will be joining Dynacraft’s illustrious lineup of brands that include Hot Wheels and Barbie. You can buy these performance machines at such fine cycling outfitters as Amazon.com and Target. What’s that? concerned about the quality? Not to worry, according to Bicycle Retailer and Industry News Tony Hawk bikes will be completely different than anything Dynacraft has distributed in the past,” said John Bisges, managing director at Dynacraft. “They will have higher end components, updated frames and the most cutting edge graphics ever. We are all extremely excited about this new bike line, and are certain it will be a big hit when we showcase it to customers at this year’s Interbike show.” The line will be available in retail stores beginning in spring 2008. I’m placing bets that Tony Hawk bicycles will likely be a BMX facsimile. Maybe we can expect a Matt Hoffman to start hawking toy skateboards in retaliation. Get a closeup of some previous Dynacraft “cutting edge graphics” after the jump. Update: Not just one bike line,…
Spritle. I am Spritle.
Never mind the questionable corporate merchandising tie-in and issues of sweat-shop assembly, this Lightning McQueen child’s skateboard looks just the right size for your toddler skateboarder. But the thing barely turns and is really slow. We learned why when dad swapped out the wheels, Hey! Those aren’t bearings at all! They just molded some plastic into a rough precision-bearing shape. I suppose it’s a good thing that the wheels and bearings could be replaced, the reproduction was accurate enough for that. What do you want for $25 right? Dang, those Disney marketing folks are such assholes!
Eastern Skateboard Supply’s new setup
Team Pain Skateparks sent in some pictures of a magnificent looking new skate facility they recently finished for Eastern Skateboard Supply in Wilmington, NC.. Eastern is the largest skateboard distributor on the East coast and is owned and operated by former Walker pro Reggie Barnes. The bowl is probably one of the biggest on the East Coast. The first week the park opened it hosted a demo with the Plan B team along with a handful of other pros. I’m just looking at those pictures and I can smell the birch! More pictures and Reggie Barnes after the jump.
Grind King
Donald Cassel of Grind King was interviewed on malakye.com, which is a sort of Monster.com for the action sports industry. I had always been a little curious about Grind King. I remember the showed up as king pins first, and eventually moved to making trucks as well. The interview doesn’t go into much depth but it does have a few interesting bits. I’d say it was a missed opportunity, but maybe there just isn’t that much to say. It’s a quick read.
Innes Clothing and Black Label Skateboards Presents “The Walk The Line NW Tour”
Innes Clothing and Black Label Skateboards is teaming up to roll the Innes RV up the I-5 corridor for some in-store “Meet and Greets” and to skate all the sweet buttery spots they can locate. Skaters confirmed are: Chris Troy Shuriken Shannon Peter Raffin Steve Reeves Donovan Rice Shaun Gregoire Woody Butwolski (Aussie) And a few suprises along the way. TWS is going to run some coverage, but I’ll be there too, so it’ll be a double whammy. TIMES TBA! CALL THE SHOPS LISTED FOR MORE INFORMATION! July 12th Jacks Boardshop in Medford OR July 13th ValleySSS in McMinnville OR, EXIT (Bridgeport Mall) and Skate Legion in Milwaulkie OR July 14th PlanZ in Kelso WA, IandI Boardshop in Olympia WA, SkateBarn in Renton WA. July 15th Drive Day to Boise Id. July 16th The Boardroom in Boise Id
The money is in the shoes.
I try to refrain from commenting on shoe stuff as a rule, which is why we didn’t mention Lance Mountain jumping ship to Nike SB (oops, too late). Here’s an article in the OC Register showcasing the opulent wealth of Sole Technologies owner Pierre André Senizergues. It’s a feature that is kind of like MTV’s Cribs for a-holes. Eat the rich. Pierre André Senizergues lived in a van when he arrived in California from France as a young man of 21. He spent his days in the sunshine, skateboarding at the beach. At night, he’d move from parking lot to parking lot until he found a safe spot to sleep. Now, 22 years later, he owns four homes, including two waterfront locations in Newport Beach. Along the way, he built a $200 million skateboard-shoe company in Lake Forest, Sole Technology Inc.
Warning: Undefined array key 0 in /home1/skateand/public_html/wp-content/themes/sna-bricks/functions.php on line 146
The Inevitable Rocco Documetary
It’s about time. Steve Rocco is probably the guy who single handedly did the most to change the face of the skateboarding industry. Love him or hate him, you can’t deny his impact. Whyte House productions is making a documentary on Steve Rocco titled The Man Who Souled the World. It looks like they are already in bed with World Industries, so they could have the best chance of actually getting the dirt from and on Steve. [Source: The Hot Crew]
Warning: Undefined array key 0 in /home1/skateand/public_html/wp-content/themes/sna-bricks/functions.php on line 146
Skate Sporting: We are looking for international sale agent with self-employ
I received more spam from Chinese skateboard manufacturer. Not very remarkable except for a few things. The first thing I noticed was a picture of an assembly line for completes. Are those children or small women on the line? Look at the shot of the factory. I swear those are soldiers guarding the entrance to the plant. Also interesting, you can buy blanks for under $6. American skateboard manufacturing is doomed.










Recent Comments