Just Say Yes

This is a Sire records promo photo (technically just a graphic printed on photo paper) for their 1987 Winter CD Sampler. Remember CD’s? Remember Sire? They were sorta cool for a while (Hello! Ramones!) and then not so-cool, trying to distance themselves from punk by promoting New Wave. 1987 was a couple years after signing a distribution deal with Wartner Brothers, which would explain Bugs Bunny. This is sort of a sad, trying-too-hard phase, with Bugs wearing a leather motorcycle jacket and riding skateboard. They made a full color t-shirt of this image too. Interesting that large corporation like Warner Brothers would brave the wrath of Nancy Reagan and mock the Just Say No campaign. Proof positive, once again that skateboarding, and even new wave are a bad influence.

– Thanks to Cool Steve for the tip. (No relation to Pizza Steve.) [Source: Ebay]

If this isn’t a bootleg, it’s stealth promotion. It doesn’t actually say Sire anywhere, but the logo is visible on Bug’s chest.