The chick is not included

Only in the 70’s (and 50’s, 60’s 80’s and 90’s) could you get away with a line like “Unfortunately, the chick is not included” coupled with a headline like “Your pad or mine?” The black and white photo is from product release news in the 1st issue (1977) of Skateboard Scene. It’s about a new line of safety gear from Syndicate (no relation to the US company) that was an offshoot of the Skuda brand. With a ? of a page product announcement, it’s no surprise that there were also ads for Skuda and Syndicate pads. The dapper fellow on the right is from the Skuda advert. Surprisingly, a 2008 post about a plastic Skuda was one of the first Skuda mentions on the interwebs, and was pretty popular here. It still gets the occasional odd comment. Can you tell I’ve updated the Vintage Skatemag Ad Gallery? I also added a cool, slightly goofy ad from a company called Roncastle, and Wharfdales Skateboard Centre. I never get tired of the centre spelled with “re” at the end. I only wish there was an ad for Ye Olde Skateboard Shoppe. (follow the individual links) After you read/see the product announcement for Skuda’s Syndicate branded knee pads after the jump, check out the new ads in the gallery (follow the individual links.)