Temptations Lab Catterbox

Catterbox is a an attempt at viral marketing by Temptations, that is set up to appear like a crowd funding project for a cat collar that translates cat meows into the English language, a la the Baby Translator on the Simpsons. This leash demeans us both. I wouldn’t say that it’s super successful because when I first saw a video out of context I was more confused than anything. It was obviously a gag, but was it related to a product, a humor site or a marketing company? Having zero brand awareness of Temptations, I had to dig around to find out about the associated cat treats, something I wouldn’t have bothered with were I not writing it up for Skate and Annoy.

– Thanks to Steve Spurlock for the tip.