I’d rather be skate-board-ing
It looks’s 60’s art direction and the seller says 70’s, but you never can tell with a button. Halftones in the image makes it look like was offset printed instead of digitally, so it’s likely it’s of the pre-desktop printing era. Simpler times in some ways, but then again making this button would have been more costly in that era. The “Badge-a-Minit” stamp on the back has a LaSalle, IL location and now these they are located in Oglesby, IL. Badge-a-Minit has been around forever.
I had one of these. I bought it from a skating rink that sold boards back in 86.