Uppercut Deluxe

Uppercut Deluxe makes old style men’s grooming products such as pomade. They offer a collector’s box that contains a special edition Z-Flex skateboard that acts as a stand for these products when not being ridden.

The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate. Newman discovered the world of barbering while staying in Portland Oregon with a friend building skateparks after his school years.

OK, I’ll admit I experienced my usual skeptical, negative backlash when I first saw this. But then, after reading a little, I thought if I had a business, why wouldn’t I try to incorporate the things I love if I could? Once, as a college dropout living in a college town “band house,” myself and a bunch of my roommates decided we all wanted “50’s head” right there, and right then. Trouble was, it was after the bars had closed. We scoured every open store in a 50 mile radius trying to find some pomade. Eventually we found some, probably at a truck stop, and we proceeded to give ourselves “50’s head.” We looked bad – instead of badass, because a good pompadour requires a little forethought before growing your hair. Then we spent a few hours sporting our new look in a 24 hour coffee shop on campus, drinking expresso, getting jittery, and looking weird. Nobody would make eye contact. It was anticlimactic, but we enjoyed it.

– Thanks to Sandor for the tip.

It’s pretty spendy, so they likely aren’t selling a ton. Instead, it’s probably one of those “let’s do it because we can” ideas.

Collaboration display box includes:

• Z-Flex X Uppercut Deluxe collaboration Chipper board (L: 30″ W: 7″, Solid American oak deck, 46mm Z-Flex trucks with 87A soft cushions, 50mm 83A urethane wheels, Abec3 Stainless Steel open case bearings)
• Tin of Uppercut Deluxe Pomade
• 2 Uppercut Deluxe Combs
• Uppercut Deluxe X Z-Flex Collaboration Shirt

Check out this photo from Instagram user Rickifuckinhall. It’s better than the ones on the Uppercut Deluxe site because it shows the inset cut out of the bottom of the board to hold the goods.