eBay Watch: July 2010

Boy, my comments last month sparked a lot of discussion didn’t they? I want to thank Michael Brooke, the owner of Concrete Wave for taking the time to come on here and answer some of my criticisms. We might not agree on the quality of the content or the average age of his readership, but his passion for the magazine came through, and I really hope that the next few issues are as compelling as he says that they are, and that the magazine can find its way again. I think my final comment on the subject would be that you can’t appeal to everyone, and if you try to do that you will end up with a mediocre product that nobody feels excited about. I think you have to know your target audience, and the put out compelling content that will appeal to them and build a buzz. And thanks to everyone else that contributed comments too.

Check out eBay Watch: July 2010