Zenetti Rims skateboard team. What?

One of the best WTF marketing crossovers, Zenetti, a company that makes tacky fancy rims for shallow people obsessed with automobiles and the bling lifestyle, now has a skateboarding team.

Zenetti the automotive leader in wheel design has teamed up with Dominic DeLuca of the world famous skate shop & streetwear boutique; Brooklyn Projects; to form the wheel industries first ever official skate team. This is not your typical sponsorship scenario, where a company just giving a skateboarder a set of wheels, poses for a picture and you never hear about them again. This is an official skate team with a complete partnership, including magazine features, show appearances and advertising campaign. We have some of the top skate professionals in the world representing our brand and feel that our partnership will help elevate the industry and spark a new trend. These athletes were hand picked by Dominic and Zenetti for their trendsetting style as well as the fact that they embody what Zenetti stands for as a brand; superior performance, cutting edge style, and class.

They hope the team will “help elevate the industry and spark a new trend.” Which industry? Who knows? Is the new trend to use demographic specific “celebrities” to advertise things that most people in the demographic (kids) can’t afford or possibly can’t even legally use? Check out the team. Braydon Szafranski looks like he escaped from and old SNL skit with two wild and crazy guys and Terry Kennedy is too cool to even look at the camera. His sponsor must be so stoked to pay him a bunch of money to be embarrassed to promote their products. I hope these guys get a lot of money from Zenetti, who deserves the financial sucker punch.

[Source: Skate Life]