Sure Grip X-Rayz: Steve Steadham

Steve Steadham on Sure Grip, when most kids were still seeing him on Powell Peralta in the Bones Brigade video. This was Sure Grip’s last gasp of trying to continue to be a legitimate skateboarding company. Check out the shirt and pants combo that Steve is wearing! Only in the radical 80’s. This is a great two page ad spread and photo. Whose backyard ramp was this?

Detail of the goods. Interesting that Steadham’s SGI deck had a skeleton riding a B-17 bomber. Powell had already used an image of a B-17 in some of their marketing and clothing. Bones… It makes you wonder if it was a so subtle jab at Powell.