Skateboad Scene Jacket
Judging by the ad copy, this magazine was definitely aimed at young kids. Either that or it’s an English thing, still being so naively exuberant in ad copy during the 70’s. You have to wonder if these jackets were ever actually produced, since the look pretty expensive to make and the only evidence of their existence is an illustration. Is California Wheelers a brand or just something that is “a must for all serious skateboarders?” The choice of California Wheelers for a promo is funny, because in the opening editorial the magazine says “We aren’t the 52nd state of the Union” and “We won’t have 4 page interviews with Californian heroes you haven’t even heard of.” Perhaps is “California” is an obscure county in the boonies of U.K.. As for the jacket, it sure is fabulous, polyethylene sweat sack or not.
Detail of the exquisite illustration on the back of the jacket.
Skateboard Scene Special 1st issue offer to all Skateboard Fans.The terrific, sensational, lightweight, California Wheelers’ Jackets.
This fabulous full coloured jacket is a must for all series skateboarders. Ideal for all seasons, the jacket is made from lightweight polyethylene in exciting skateboard style. Hurry! Send today for this fabulous Skateboard Scene offer.
Sizes: Age 5-8 £4.50
9-12
13-16 £4.86 (inc V.A.T.)
Small, Medium, Large
To: Skateboard Scene 17 South Molton Street, London W.1.
Please send me_____ (quantity required) California Wheeler Jackets. I enclose £_______
(+20p postage and packing per jacket). N.B. State size when ordering. Allow 28 days for delivery.
Name____
Address____
Company/Brand: Skateboard Scene Magazine
Product Type: Clothing, Magazine Promo
Decade: 70's
Year: 1977
Magazine: Skateboard Scene
Issue: Skateboard Scene n1
Country: UK
Hi, we have this jacket! Funny that it’s from 1977.