Tag Archive: Marketing
Nordtrsom pushes Vans on kids
My son found this in the kids area at Nordstrom. They hada bunch of single page sheets for kids to color on, some of them were Elmo, but none of the others were for actual product brands.
Coke Burn
The real burn is that this short movie is just an extrapolated version of a dandruff commercial circa 2001 or so. I thoght I posted it already but I don’t think I have. Basically, it’s a skateboarder with a flaming head raging through the streets. Pretty much the same thing, though years earlier and not as well shot or polished in post production. I’ll have to dig through my tapes when I get home and put it up. Once the visual effects turn on, all reality is thrown out the window, so even on some of the more believable sequences it’s impossible to tell what is real. What’s it for? A new product from Coca Cola called Burn Energy Drink. According to Creative Review: “The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets Those sequences that are real and establishing shots were filmed in Mexico City. Watch it after the jump. [Source: Nerdcore] – Thanks to MC for the tip.
Frigo String Cheese Man is radical
Frigo string cheese man (does he have a name?) loves skateboarding. Head on over to the Frigo Cheeseheads web siteto watch him get radical and play a bad skateboarding game. I think they might have used a skateboard on packaging at one time as well. I know I have a used string cheese wrapper with a skateboard on it somewhere in my boxes of crap (I mean important socio-historical artifacts) in the basement. – Thanks to Mark Pendergrass for the tip
Portland Timbers vs Canadian Maple
May 15th was free skateboard day at the PGE park. The first 2000 people to enter the Portland Timbers game vs. St Louis got a free Portland Timbers skateboard. I didn’t even find out about it until now. I’m bummed on a few levels. Bummed I didn’t know about it in advance, bummed I didn’t get a skateboard, and bummed I wasn’t the supplier. 2,000 skateboards is an expensive promotion, even if you were to buy them from China. It would take a company like, Oh , I don’t know, Cold War, a good six years to sell that many decks. I didn’t think it was legit, but it is up on the Portland Timbers Facebook page. The top graphic is the tip off that the designer probably didn’t skate. Anybody know what’s going on with the rumor that Portland might get a Major League Soccer team? Remember the episode of the Simpsons where they joked that it made actually made a town less desirable? Interesting cross sport marketing. I was going to link to a picture of a frisbee with a skateboarder on it, but either I never posted it or I can’t find it. – Thanks to Greg…
Deathwish beer boards
I’ve been collecting (pictures of) boards with beer graphics on them for a future gallery. I just found two boards from Deathwish that have taken logo appropriations a step further by actually making the boards in the shape of a bottle and a can. It was annoying trying to track these down. I didn’t follow the saga of Baker skateboards, never really been a fan of their gestalt, and so I was confused by the whole Baker/Deathwish entanglement. Thank god for Wikipedia. Extra points to Deathwish on the beer-colored wheels. That’s a nice touch. Points deducted for screwing with the proportions of the tall boy can. It looks more like Red Bull.






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