I saw this in issue in an airport but I didn’t get a chance to flip through it. Alex Cooper is the host of an apparently very popular podcast titled Call her Daddy. This is one of the covers from the November 2023 issue of Cosmopolitan, which based on a promo video might also contain some skateboard shots beyond the cover. You have to wonder if the Venice beach locals ever get tired of their skatepark being overrun by fashion shoots. Seems to happen quite a bit.

HUGE NEWS that Lionel Messi is coming to MLS and joining Miami FC. How huge is it? Even the skateboarding sites are talking about it. OK, this one is at least. How bizarre is it that the world’s most famous sport celebrity is wearing a skateboard related shirt on TV during an interview? Well it turns out it’s a lot less bizarre than I thought, now that I’ve learned it’s a Louis Vuitton shirt that somehow slipped under the S&A radar. Let’s talk about how bizarre that is… Louis Vuitton designers capitalizing on a Tony Hawk / Berrics bit. I don’t know how much it cost when it was released but you can buy them on the collector’s market for around $1,500, or $20 on the knockoff market. Am I missing something? is there a reason they used the Icee bear typeface? Make your own if you want.

Or, as Lands’ End phrased it in a recent catalog, “Skate like a pro, dress like their agent.” Hopsack Blazers, available in “Big Boy” and “Little Boy” sizes. – Thanks to Tallboy Can for the scan.

This is the cover of Elle Zen from the Spring 2018 issue. I couldn’t find any more photos from the cover session, but the web site had a couple “articles” including one that translates to “3 good reasons to go skateboarding.” From the picture I assumed at least one of them was going to be fashion accessory or dating related… but they’re all very good reasons: To feel good about yourself. To be fit. To have fun. They also have another article titled Mettez-vous au longboard! Although article is actually about surfing, it is inexplicably illustrated with a woman posing on a skateboard.

Vogue Magazine asks the question “How the Thrasher Tee Became Every Cool Model’s Off-Duty Staple,” pointing out various models who have appropriated skateboard culture, and even those like Natalie Westling that actually skateboard. Everyone knows that Steve Olson is the original skateboarding model. [Vogue Photos from top left: Jerome Chrome – Vans – Phil Oh ]

Two different Claus Grabke boards featured in unrelated fashion shoots. I’m still trying to track the source of the one on the left,  doubtfully commissioned by the gelato company. The one on the right has an Underwear Expert watermark, which is a good place to go get your dong on.

Forget about the Olympics, we should start a petition to keep skateboarding out of fashion! All the fashion blogs are gaga about how the skateboards weren’t awkward at all and were very complimentary to the styles. Meanwhile, the skateboarding itself was very awkward, and the poor girl on the right could barely keep her fancy slip from slipping off… These are from the Ashish show for spring/summer 2016 at London Fashion Week. [Source: She Knows]

No, this isn’t an outtake from an episode of The Prisoner. It’s a June 6, 1978 press photo from Leicester Polytechnic School. Yes, it will soon be framed on my wall. Three models wearing the latest in Skateboard fashions designed by the Leicester Polytechnic School of fashions and textiles. They are L-R Cindy wears multi-coloured knitted stripped sweater, shorts andd leggings. Stephanie wears Navy jumpsuit with velour stripe trim and bolero, and Debie wears multi-coloured two-piece in striped velour. I’m going to hop in the old time machine and see if I can get a date with Cindy and tell Stephanie to get a damned skateboard and stop lurking. Maybe I’ll bring back her jumpsuit for GVK.

LMNADE is a design-driven lifestyle brand specializing in fashion and hard good products that focuses on vintage beach/boardwalk culture. “Roll, Bounce, Skate.” – The Lmnade brand is aimed at young women who want to roller-skate, skateboard, and bounce? They actually have a couple of cool novelty boards and some cruisers, plus roller skirts. To promote the product they use lots of lifestyle girls doing everything with a skateboard that you could think of, as along as all you can think of is sitting on them and holding them, and not you know, actually skateboarding. You know, I often think about trying to add female voice to the staff here at S&A, but seeing as how I keep posting stuff like this, I don’t know that anyone would want to.

This is a Bugle Boy hang tag from 1989 that doubles as a postcard on the back. You know, in case you’re shopping and want to share the experience with a friend or loved one in a different part of the country. “Dear Mom, I’ve got my socks pulled up over my Bugle Boy Jeans and I’m skating in a letterman’s jacket in the middle of the summer. Wish you were here!”