what-board

A what?

Could there ever be any doubt that this is a skateboard? Thankfully, the manufacturer labeled it in big block letters, “Justen” case you weren’t sure. It really messes up an otherwise clean, and kind of cool top graphic. I guess people in the 70’s were dense….

gadget-pif

Pif Gadget

Two more from Vintage Toy Advertiser. On the left, an ad from a 1977 issue of the French comic book Pif Gadget with a contest to win among other things, one of 300 rolling surfboards AKA “surfs a roulettes” AKA skateboards. On the right, a crazy skateboard shirt from a 1978 issue of Pif Gadget. […]

wile-e-coyotes

Wile E Coyote Has the Willys

This from an advertisement for MPC snap together model kits featuring hot rods for Road Runner and Wile E. Coyote. The advert appeared in an 1972 edition of a comic book called The Unexpected. In 1972 MPC models put out a snap together model with Roadrunner and Wile E. Coyote. Wile E’s kit came with […]

hanna

Hanna Barbera: A Huckleberry of Magillas

I was trying to track down a better picture of some Hanna Barbera saftey cards from 1965 because one of them has the hapless Magilla Gorilla pulling a classic wilson. In the process I found Magilla skating in an uncredited image that looks like a still from a cartoon. Casting the net wider turned up […]

villian

He’s Back!

It’s weird 1920’s swimsuit evil landlord villain surfing on a skateboard. He first made an appearance on the packaging for Trickray wheels. This time it’s a fiberglass Mark IV skateboard deck, large enough to make out the artist’s signature – Pfister. I’m not sure if this Mark IV is another Trickray product or if this […]

aldens

Aldens 1978 Christmas Catalog

Aldens was a mail order catalog based out of Chicago from 1899 (not a typo) to some time shortly after 1982. This is a page from their 1978 Christmas calendar with three skateboards. I can’t ever remember seeing an Alden’s catalog despite living in the Chicago suburbs during their last gasp. Two of the models […]

patchy

Patchy

Based on the name I would have thought this 70’s skateboard patch was French, but the emphasis is LEO-motif and not Le Motif. Turns out it was made in Leeds, England. This guy looks like a hastily drawn villain in the background of a Speed Racer cartoon. Speed must join forces with the Skate Acrobatic […]

rather

I’d rather be skate-board-ing

It looks’s 60’s art direction and the seller says 70’s, but you never can tell with a button. Halftones in the image makes it look like was offset printed instead of digitally, so it’s likely it’s of the pre-desktop printing era. Simpler times in some ways, but then again making this button would have been […]

concord-lubricant

Lubricated for your pleasure

Gross… right? I couldn’t resist. That’s what she said…. OK, Stopping now. Check out these four stickers for Concord Skateboard Lubricant. Concord Lubricant will allow you to go faster, go smoother, jet down the pipe, and slalem [sic] with ease. 70’s era judging by the equipment, although could even be early 80’s. The lot sold […]