Tag Archive: 70’s
Old Wave Hookers
About this time last year I put up a 70’s era advert for a skateboard made by the Hooker Headers company at the behest of the Salba’s father who was working there at the time. Mark Bernard of Detroit actually ordered one of these boards via the mail-order add in Hot Rod magazine. (If you look at the order form, they ask for the weight of the rider.) After recently finding my original post, he sent in some pictures of the very same board which is still in his possession. He bought it in 1976 as a 14 year old at a cost of $80.
Joe Strummer Says the word “Skateboard”
It’s Joe Strummer hanging out in an unidentified West London skatepark (UPDATE: It’s Meanwhile Gardens) during an interview that took place some time between 1988 and 1991. Footage from the same interview also appears in the 2007 Joe Strummer documentary The Future is Unwritten, which I haven’t actually seen yet, but maybe it lists the source in the credits. This particular digitization is pretty rough. If anyone finds clearer footage and can identify the source please let me know.
R.A.C.O. Beer Boards
I don’t know much about 70’s era R.A.C.O. skateboards other than they loved to use imagery on their products, even their metal boards had some kind of photo sublimation. The collection of fiberglass boards shown here features assorted beverage logos for Schlitz, Budweiser, Olympia, Pepsi, and 7-Up. It’s almost as if R.A.C.O. was the NHS of the 70’s in terms of branded boards. We should be glad that truck hole patterns were standardized. Imagine how much of a pin in the ass it would have been to drill for trucks with a triangular pattern.
Prince of Wales
Check out this April, 1978 footage of Prince Charles hanging out with skateboard kids in Kentish Town, London and eventually taking a ride. It aired on a program called Nationwide. This particular episode was about a program called Inter-Action, which was some sort of inner city youth outreach. The episode is available on the BBC web site, but appears to be incapacitated at this time. I’m not sure if it’s only viewable inside the UK or not, but I was able to watch it a few months ago in the USA. Fortunately, there are a coupe of liberated clips available for embedding here. Charles voice and demeanor with the kids is excellent. He almost sounds like he’s ready to pick a fight. When he gets on the board he mentions that he hadn’t done in such a long time, which means he likely skated at some point in the late 60’s as a wee lad.
An Army of Jodie Fosters
Not to be confused with Jodie Foster’s Army, because, you know, I have to spell everything out since being diagnosed with a phobia of people not getting my very obvious jokes. What are the questions that annoyed Jodie Foster in the 70’s? “Do you have a boyfriend? Are you really a skateboard champion? Did you go crazy after Taxi Driver?” Bonus spread of Lief Garret/Jodie Foster skateboard romance after the jump, and you might as well check out the extensive 2009 Skate and Annoy interview of JFA’s Brian Brannon when you’re done.
Jurassic Skatepark Sequel
If you remember our first feature on this ancient 70’s skatepark in Pocatello, Idaho, you’ll be happy to see some new pictures and a short video of the park in use. Check it out.
A what?
Could there ever be any doubt that this is a skateboard? Thankfully, the manufacturer labeled it in big block letters, “Justen” case you weren’t sure. It really messes up an otherwise clean, and kind of cool top graphic. I guess people in the 70’s were dense….
Pif Gadget
Two more from Vintage Toy Advertiser. On the left, an ad from a 1977 issue of the French comic book Pif Gadget with a contest to win among other things, one of 300 rolling surfboards AKA “surfs a roulettes” AKA skateboards. On the right, a crazy skateboard shirt from a 1978 issue of Pif Gadget. It’s 1978 and there’s no skyhooks on that skateboard. How did they get that photograph of an unobstructed bottom view of a skateboarder seemingly getting air? Was he skating on a sheet of plexiglass? It’s clearly just a rolling shot, so where’s the harness and the wires?
Wile E Coyote Has the Willys
This from an advertisement for MPC snap together model kits featuring hot rods for Road Runner and Wile E. Coyote. The advert appeared in an 1972 edition of a comic book called The Unexpected. In 1972 MPC models put out a snap together model with Roadrunner and Wile E. Coyote. Wile E’s kit came with a skateboard. In 2011 Round 2 Models put out a re-issue of the kit. Wile E. Coyote was a separate PVC vinyl character, but the skateboard still had to be assembled from the model kit. I have not been able to find any pictures of the original kit assembled, but there were only 3 colors used for it as well, black, green, and chrome.
Hanna Barbera: A Huckleberry of Magillas
I was trying to track down a better picture of some Hanna Barbera saftey cards from 1965 because one of them has the hapless Magilla Gorilla pulling a classic wilson. In the process I found Magilla skating in an uncredited image that looks like a still from a cartoon. Casting the net wider turned up a coloring book with Huckleberry Hound and Quickdraw McGraw doubling up on a longboard.











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