I just finished adding 73 ads from the 1976 issue of Skateboarder Magazine, V2 #5 . The springs the total number of vintage skateboard magazine adverts to 1,206!

I’ve added 27 adverts from the July, 1990 issue of Skateboard! magazine, published in the U.K.. This is the same publication that started in the 70’s – see Issue #10 from 1978. The issue is kind of thin, coming in at 64 pages. Someone paid for a trip to Brazil and so that’s pretty much the only thing in this issue outside of a page of record review and a couple of comics. The quality of the photographs vary, not quite up to the standards of the bigger mags, but on the positive side, it’s packed full of spots you’ve probably never seen before if you don’t live in Brazil. Theres a thoughtful write up of a visit to a local skateboard factory with discussion of trying to meet the quality standards of the USA based companies. Curiously, the skateboard molds were made out of aluminum. Check out the vintage skateboard magazine ads in the July, 1990 issue of Skateboard!

The magazine that bummed out a generation of skaters… I’ve added all the adverts from issue #1 of Action Now magazine, labeled as Volume 7, #1 published in August of 1980. It’s a pretty thin issue and only has 30 ads total. In a few issues the magazine gets beefy again, I’ll bet they thought they were going to be able to pull it off… We’re just 47 ads shy of breaking the 1000 mark. Check them out.

It’s mid 1980 and the term “music video” had yet to be coined. Meanwhile, Devo had been making films to accompany their music since 1976. The skateboarding industry is slumping, so much so that Skateboarder magazine changes it’s name to “Action Now” to include nascent Extreme!®™ sports coverage in an attempt to broaden the appeal and hopefully stay afloat. Action Now published a 6 page feature on the making of Devo’s “Freedom of Choice” in issue #1 dated August, 1980. They titled it “Freedom of Choice – The Film.” 1980 was an interesting time for skateboarding and music. The magazine’s record reviews covered X, Devo, Frank Zappa, John Foxx, Emmylou Harris, and a jazz fusion act called The Jeff Lorber Fusion (and the album Wizard Island). There’s an ad for Corky Carroll’s “A Surfer for President” album, and an article on up-and-coming LA bands Human Hands, and Wall of Voodoo as well as a couple of random pics of the Stimulators. Devo blew minds. I know they blew my mind when I unexpectedly saw them on SNL in 1978 performing Satisfaction. I did not know what I was looking at or listening to, but it instantly connected with me on…

I just added 23 ads from the issue #30 of German skateboarding magazine Monster to the Vintage Skatemag Advertisement gallery. It offers a bit if a break from the same old ads you probably saw run in multiple issues of USA based magazines. The content of the magazine is in German, but the ads are mostly in English for some reason. Bi-monthly at the time, this is labeled December 87 / January 88 in the masthead, and includes a 2 page spread on a then 10 year old event, the 1977 World Champions as held by the “World and United States Skateboard Association.” Check it out after the jump. Includes a bonus photo of Christy McNicol.

91 adverts from Skateboard! magazine #10 ( June 1978 ) brings the total vintage skateboarding magazine adverts in the gallery up to 801! Skateboard! was a UK publication and as such, features some distinctly British ads, companies and slang in addition to the the usual fare from the USA. Half the ads seem to brag about products made in in England, while the other brags bout being made in the USA. Did you know helmets were sometimes called “Bump Hats?” Now you do. Someone in ad sales gave Uniroyal Corp. the hard sell, because they took out two, 2-page spreads in this issue. Check out the gallery.

The Vintage Skatemag Advertisement gallery has been updated with 30 ads from a rare, east coast skateboarding magazine called Skate, The International Skateboarding Magazine. With that addition the total number of adverts in the galley has reached 704! Some notable additions include very early ads from Zorlac and Santa Monica Airlines, in addition to the usual assortment of brands normally associated with the 70’s, like this classic with Tony Alva with no ad copy whatsoever. Skate magazine hailed from Melbourne, Florida. This issue is pretty slick, and the magazine probably would have been able to find a good sized audience if the bottom of the industry had not fallen out within the year.

I just added 62 advertisements from Volume 2 Number 6 of Skateboarder Magazine (1976) to the Vintage Skatemag Advert Gallery, bringing the total in the gallery up to 674 ads! 1976 was a good year for skateboarding.

We’ve added 73 ads to complete the April 1976 issue of Skateboarder Magazine, bringing the total in the archive to 447! There are other galleries out there, some of them are really good, but this one is ours, and it’s the only one that filterable by magazine, issue, year, decade, brand/company, product type, country, and even photographer and featured riders when present. Check out the Vintage Skateboard Magazine Ad Gallery.

Today’s installment of vintage skateboard mag adverts includes 3 more from the July, 1977 issue of Wild World of Skateboarding, with Pro-Am wheels, California Free Former, and Santa Barbara Skateboards, promising handcrafted skateboards that are not “pultruded, molded, stamped, or a dead log!”