The real burn is that this short movie is just an extrapolated version of a dandruff commercial circa 2001 or so. I thoght I posted it already but I don’t think I have. Basically, it’s a skateboarder with a flaming head raging through the streets. Pretty much the same thing, though years earlier and not as well shot or polished in post production. I’ll have to dig through my tapes when I get home and put it up. Once the visual effects turn on, all reality is thrown out the window, so even on some of the more believable sequences it’s impossible to tell what is real. What’s it for? A new product from Coca Cola called Burn Energy Drink. According to Creative Review: “The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets Those sequences that are real and establishing shots were filmed in Mexico City. Watch it after the jump. [Source: Nerdcore] – Thanks to MC for the tip.

Viral marketing from Volkswagon (don’t ever buy one) that equates the fun life with Volkswagons (don’t ever buy one). Does anyone want to buy a 2000 Eurovan with 110,000 miles on it? Don’t ever buy one, unless you want to buy mine, which is awesome. These guys affixed skateboards to some shopping carts. Stuck them in a grocery store somewhere in Europe obviously, because that shit would never fly here in the US. Kids crashing into the canned peas, knocking over old ladies, ruining the packaging on all Xtreme snack foods. – Thanks to Zach Olsen for the tip.

Flip Video, that is. It’s short. You will only waste 20 seconds of your life. I don’t know what Cisco has to do with the camera, but someone at their ad agency must like skateboarding.

I’m unclear as to whether or not this XBox commercial ever aired or not. It looks kind of low budget, and I can’t believe a skateboard commercial for such a high profile client would have gone unnoticed by, well, me. Maybe it was online only, or something they wanted to see conceptually before they decided to air it. The director Billy Paul has two first names… What? Oh yeah. He said he had to act out the storyline in front of a bunch of Microsoft execs to convince them shoot it. As you can see by the look on the faces of the guys bottom right, things get a little dicey on that rail. But don’t worry, things work out in the end. – Thanks to Matthijs for the tip.

Sounds like an adult film of dubious nature, but its two commercials for shoes by Sketchers, the Airwalk of the new millennium. Ok, that’s not fair to Airwalk. There was another Sketchers Z-Strap commercial a year or so ago. Anyway, animated ninjas and sparkly girls shoes make me want to skate.

There are two versions of this Sharpie commercial playing right now. The gist is that Sharpies help you express yourself. What if you couldn’t express yourself? There would be no protests, passion, art…. or graffiti. You’ll notice they covered over the expressions spray painted on the bowl.

I found this on the Chase Jarvis blog after getting distracted while researching DIY steadicams. I thought to myself, “That sure looks like the Kent, Washington skatepark,” and I was right. This was a commercial shoot, but for what? At first I thought Chase Jarvis was the annoying dude in the video, but I think it’s the name of a firm. These guys have their web marketing down pat. I believe I saw them highlighted on the Apple site in relation to iPhone photography. Watch Cameras at Risk after the jump.

I happened to catch this commercial on TV about an hour after the behind the scenes Spohn Ranch footage of the shoot was pulled from YouTube. My guess it the folks at EA didn’t want it detracting from the original, or something vague like that. – Thanks to Vince for the tip.

Here’s a quick time lapse video of a modular vert ramp being assembled and ridden for an EA Skate 3 commercial shoot. [Source: Spohn Ranch]

This actually came in as a comment, but it was giving off a viral marketing vibe, like it was a plant. Regardless, this is the kind of stuff I put up on here anyway, so I don’t care. Marketers, there’s no need for subterfuge in a case like this. It’s a pretty cool commercial, that will seem less so once you see the rollerblading version they made for the same campaign. Without further adieu, here is the best Mennen Speed Stick commercial you’ve probably seen. – Thanks to Saintmichel for the tip, if that is your real fake name.