Category Archive: Commercials
Fitbit: Know your body and beware the blue bottomless pool
There’s a bit of skateboarding in the street and some rollerskating at a skatepark in this new commercial from Fitbit, but the most exciting thing is the soundtrack. Private Idaho by the B52’s.
Honda Civic Sport: Smoke and Mirrors in the Desert.
Honda is airing a commercial for the Civic Sport that features a bunch of, you know, sporty actions like BMX, tightrope walking and skateboarding on giant obstacles that spell out the word “Civic” in the middle of the desert. It’s actually very visually pleasing. Hard to tell wether they actually built all those mirrored obstacles and carted them out there, or whether there’s a ton of computer rendering involved, but it looks great. It has a vaguely 80’s vibe too. If you know who the “trained professional” is, please leave it in the comments.
Sketchers Lighted Footwear
Sketchers have announced their first pro model skateboard shoe…
Grace & Grit, Sweet & Tart
These are stills from a Sweetarts commercial featuring the the old archetype of the skateboarding ballerina, right? The simple message is “Grace & Grit. Sweet & Tart. Be both.” The ballerina in question appears to be doing her own stunts, and I should be able to recognize who she is, but I’m an old sexist bastard, so I don’t. Or just possibly, I don’t actually follow professional skateboarding anymore, at least not the skateboarding part of it. Oh I make sense….
Steve Caballero for Kawaski
Steve Caballero is appearing in Kawasaki ads for the “Good Times” sales event. Makes sense, as he sort of concentrated more on motocross riding at the expense of skateboarding for a while sometime after the new millennium. I can’t recall if he had a factory sponsorship with Kawasaki or not, but he did turn up here in the Pacific Northwest, Hood River area, talking with the locals about his love of motocross and the fact that he wasn’t skating much. The best part of this commercial is the legal disclaimer shown while Cab ollies out of the transition over a motorcycle. “SKATE LEGENDS ONLY, DO NOT ATTEMPT.” If you can ID the skatepark, please do so in the comments. Why don’t they license “Let the Good times Roll” from the Cars? Should I have titled this post “Cabasaki?” Curse you SEO best practices for foiling my dad joke.
Seven Samurai Nissan Noodles
Do you want to see a guy in a samurai costume exhibiting professional levels of skills in surfing, soccer and other pastimes, like say… skateboarding? Bowl and street skills, no less. If so, look no further than this Nissan foods commercial for Samurai Noodles.
She’s Barbie, and I’m Ginger
This Barbie and Ginger toy dates back to 1997. Ginger is a battery powered dog that barks and walks, and can be used to tow Barbie on her skateboard, complete with little Hotwheels-style wheels. The top frame is a still from a creepy TV commercial. It may have been 1997, but the girl on the left looks like she’s stuck in a 60’s children’s book. The screen cap looks craptacular, but that’s as good as it gets. Someone digitized TV commercial in pre-hd days. The same low-res version with awful motion compression artifacts is all over the web under assorted watermarks. Unfortunately nobody’s uploaded a decent version of it, not that you’d want to watch it endlessly. It does have a sort of hypnotic quality to it, in a Jonestown massacre sort of way. – Thanks to Goofyfoot Rff for the tip.
Trixie, the Fur Real Friend
The best friends are Fur Real Friends: Here comes Trixie, my skateboarding pup. The crowds are gonna show up. Rockin’ poses, to do tricks so sweet! We’re a team, that can’t be beat!
What do you call a kid who can skate like that?
What do you call a kid who can skate like that? You call that kid a Cracker Jack. I totally forgot about this jingle until I watched the commercial, and it all came back to me. I never saw this particular Cracker Jack commercial, but I remember others with the same song. This series of commercials aired around 1978. Assuming the kid skating is the same one they use in the closeup, someone ought to be able to identify him. – Thanks to Wes for the tip.
Miller Mongoloid
I wasn’t sure if this Miller beer commercial ever aired on TV, and I can’t remember how I found out about it, but I held off on posting it to see if I could record it off TV for the official S&A archives. I eventually forgot about it when it never showed up in anything I watched. In case you haven’t noticed, I’ve been looking through draft posts lately and this one got my attention. The original video has been deleted but a quick search turned up a replacement. According to the new and apparently original source, it didn’t air because it was shot on spec circa 2006. Devo and skateboarding in a beer commercial? A beer company would probably balk at even the hint of targeting an underage audience. How dare they assume responsible adults drink beer and skateboard! Still, stranger things have happened in the TV commercial world. This post originally had another commercial for Panasonic (What? I don’t know) that had some high profile names skating a ditch, but I can’t find it anywhere.











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