Ryan Sheckler for Lume Cube

Ryan Sheckler is still a thing, and he’s a thing for Lume Cube. Lume Cube is a wireless flash / lighting system. It’s a pretty cool device actually. They are tiny, waterproof, battery powered strobes you can link together and control with an app to use for discreet, highly mobile and quick photo lighting. In addition to using a smartphone to set up Lume Cubes for use with a DSLR, you can use an additional mount to supplement your phonecam’s lighting. After watching some of the tutorials I have to say that I’m impressed by the system. It’s expensive, but seems very well thought out. One thing that does seem needlessly obtrusive, to use a Lume Cube even once, you’re going to need to provide a valid email address and register the the cube (with serial #) via your smartphone. So what happens if you want to loan it to a friend, or share a cube amongst different phones? For instance, you may use different assistants on different shoots. Why should you have to provide a valid email address just to use the cube? What if the email address and serial # conflict with a previous registration? This is a major deal to me, can you tell? Another instance of needless overreaching by a tech company. An email address to register a product for warranty purposes makes perfect sense, but just to use a physical product? I’m calling bullshit.