Old Wave Hookers
About this time last year I put up a 70’s era advert for a skateboard made by the Hooker Headers company at the behest of the Salba’s father who worked for the company at the time. Mark Bernard of Detroit actually ordered one of these boards via the mail-order add in Hot Rod magazine. (If you look at the order form, they ask for the weight of the rider.) After recently finding my original post, he sent in some pictures of the very same board which is still in his possession. He bought it in 1976 as a 14 year old at a cost of $80.
I’ve seen a few of those boards over the years with different company logos on them. Champion spark plug is one that comes to mind. $80 was a good chunk of money back then and that board would not be considered a toy.