Nonstop Hef Hop

Portland brewery Hopworks has traditionally been bike-centric in their marketing. Recently I heard they were trying to engage skateboarding more. I thought I saw an image of Sasquatch riding a skateboard a few weeks ago but I can’t find it. It might have had something to do with their Sasquatch Strong Ale or possibly Abominable Winter Ale. Now there’s Nonstop Hef Hop, featuring a bunch of “playtime” activities on the can, some more athletic than others, I mean seriously, corn hole? I have not seen this beer in the wild, but I’m looking forward to collecting the skateboard version of this can, even though the art direction in this series is a little sterile. What they really need to do is establish an advertising presence on some sort of local Portland-based skate blog, if such a thing exists.

– Thanks to Pete Lewis for the tip.