ASR is kaput

I saw via Grant Brittain on Facebook that ASR is calling it quits due to… I’ll give you one guess, a weak economy. You can read the whole rigmarole on the ASR Facebook page. So ASR was no longer fiscally attractive huh? Maybe you didn’t need to do it twice a year. You’d think that idea would have occurred to them, but instead they got the idea to increase action sports presence in the Outdoor Retailer trade shows in Salt Lake City with the rest of the, you know, kayaks, backpacks and uh, snow shoes or whatever. San Diego is bummed, as the ASR show had 22 million dollar impact, as reported in SIgn On San Diego. ASR has the best interests of the industry in mind, right? The parent company is Nielsen Expositions, and they have no real connections to your lifestyle in any way outside of trying to capitalize on any given demographic. It’s what they do. Silver lining? Fuck ’em. The industry should sponsor their own trade show. Seize the day.

Thanks to OMA for the image, it’s from a 2007 ASR write up.