Rick Howard

Rick Howard for Lakai

This Rick Howard commercial for Lakai is pretty effing great. I had a hard time picking a still frame because I didn’t want to spoil it for you. Yeah, that’s quite a build up. I’d like to think that skateboard commercials would be this creative. It’s weird enough that there are actual skateboard commercials on TV, even if they are only on MTV, ESPN, or Fuel. And yes, I realize this isn’t actually a commercial for skateboards, rather skateboard shoes. Close enough.

[Source: Boardistan]

Discussion

8 thoughts on “Rick Howard for Lakai

  1. shvitz on July 27, 2009 - Reply

    So excellent!

  2. Gnarles Copinghagen on July 27, 2009 - Reply

    Reminds me of my buddies back in high school.

  3. He totally had that double kickflip to Primo.

  4. egbert on July 27, 2009 - Reply

    They’re mocking themselves ala “Yeah Right.” Self deprecating humor is best.

  5. BJJPDX/Tom on July 27, 2009 - Reply

    lol

  6. JAKEANDANNOY on July 27, 2009 - Reply

    He didn’t put his front foot low enough at the start.
    Otherwise he would have had it.

  7. that’s great.

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