Work, buy, die

People love to complain about the frequency of advertisements in Thrasher and Transworld. When I first started reading Thrasher one of the things I liked about it was pouring over all the small ads in the back for all the obscure companies. When I acquired a stack of old Skateboarder and Action Now, looking at all the ads for funky skateboards and accessories was more interesting than the actual articles. Now I’m going to propose that you check out a magazine full of nothing but advertisements. Concrete Wave has been publishing a Buyers Guide for some years now. If there’s one place where you can pour over ads for obscure companies making odd skateboard products, this is it. Take the ad for Paris Trucks (Insert Ms hilton rides hard joke), above right. Who knew there was such a company? OK, lot’s of people that probably travel in a different circle. It’s actually a funny advert. They’ve decided to make an environmentally progressive “green” skateboard truck. In order reduce the carbon footprint as much as possible, they’ve gone to the extreme lengths of not actually producing the truck. I am amused.

The buyers guide is a print issue with no less than four alternate covers. The one above features a rad Dan Bourqui photo of Steve Stedham. The format has been changed up a bit and as a result is a lot more interesting to look at. The print issue goes to subscribers and is free at skateshops that carry Concrete Wave. You can also download a 27MB PDF here.