From the Burton web site:
DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton…
“We are very excited to bring the DNA family of brands to Burton – a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton’s strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”
10 comments
LP
Greg N- Bruce Dickinson wants more cowbell.
hateboard
tumyeto? tod rhymes with fuckwad for a reason.
why do we care? its not like any of us regularly ride those brands of 6.75 flipper sticks with 54mm wheels and shit..amarite? and snowboarding is wack anyway. just sayin.
Kilwag
Carl said: Alien and Habitat were pretty much the last big label boards to be made in the USA
I don’t know what counts as big label, but Foundation and Tumyeto et al are still made in the USA.
carvin marvin
greg N, i watched your stinkfest link: total waste. No-name skate groms can sssion a flat bar better than that. I thought Danny Way put an end to all that: If you can’t go bigger than him on snow; nobody wants to see it. I think dave carnie said that danny way made a joke of snoboarding, freestyle moto x, and bmx (and wakeboarding) (and rollo blading of course). but that street-snowboying is a joke all by itself.
skateboarding will allways be better than pretending to skateboard.
Carl
Alien and Habitat were pretty much the last big label boards to be made in the USA. We’ll see how long that lasts, eh.
kronicals of gnarnia
fuck burton. fag ass snow-bros
Greg N
Snowboarding went to the gymnasts along time ago. I only ride snowboards in the street. Riding on big steep mountains is so old school. http://video.aol.com/video-detail/snowboard-street-rail-session-san-agustin-yoyo-productions/1320358139
ssk
It’s true, they are all stinkbug. They ride all stiff and straight legged like they pooped their pants or something.
I know a kid who does backflips, and that’s about it. No style, no other airs, doesn’t know what carving is… strange days.
carvin marvin
craig kelly was the last sno-bro with soul (look at his knees, the new guys are so stinkbug)
Dave
Burton also bought Channel Islands.