The money is in the shoes.

I try to refrain from commenting on shoe stuff as a rule, which is why we didn’t mention Lance Mountain jumping ship to Nike SB (oops, too late). Here’s an article in the OC Register showcasing the opulent wealth of Sole Technologies owner Pierre André Senizergues. It’s a feature that is kind of like MTV’s Cribs for a-holes. Eat the rich.

Pierre André Senizergues lived in a van when he arrived in California from France as a young man of 21. He spent his days in the sunshine, skateboarding at the beach. At night, he’d move from parking lot to parking lot until he found a safe spot to sleep. Now, 22 years later, he owns four homes, including two waterfront locations in Newport Beach. Along the way, he built a $200 million skateboard-shoe company in Lake Forest, Sole Technology Inc.