Tony Hawk banner ad is annoyingly cool.

An ad agency called EyeWonder has created some crazy banner ads for web pages that unfold and let interested parties fool around and learn about Tony Hawk’s Project 8 game without having to leave the page. You can do things like use your cursor to scrub through the super slow motion “Nail the Trick” sequences and view trailers and screen captures. It’s very well thought out use of web technology to draw in the viewer. The average game console graphics engine must not be up to snuff when it comes to skinning the character’s shoes, otherwise I can’t believe they would pass up the extra product tie-in opportunity with the accompanying kick-back. Check out a demo of the ad here, and no, they didn’t pay to be included here, It just happens that it’s interesting enough to warrant a post here. Free advertising… Bastards! [Source: Eywonder]