Mike V. and Jeep

I was in a pub ordering a cider a couple of months ago and looked up at the TV and saw what appeared to be a Jeep commercial with Mike Vallely. The sound was turned off but I seem to remember Mike sitting in a drainage ditch (LA River scale) and a graphic that said “Mike V on skateboarding” or something like that. I haven’t seen it since, but I did find a web site called Sportskool.com that is essentially trick tips for all kinds of sports, most of them no-so-Extreme. Mike V. is the go-to guy for skateboarding, and Jeep Patriot is the sponsor. At one time this would have struck me as odd. Maybe Jeep is trying to capture the Mike V and the Rats demographic.