Rolling mechanic

A little bit of street luge and a little bit of skateboarding, all in one Volvo commercial. [ Source: Seismic Facebook feed.] – Thanks to Matthijs for the tip.

I don’t know, can we?

Closeup of a Mountain Dew ad circa 2001. Essentially a retread of the Nike’s “What if we treated all athletes…” campaign from 1997. Good idea, but still clumsy. “We can dream, can’t we?” No we can’t, because there is no “we” that you are implying. i’m not buying it for a second, (now third) pun. […]

Put it on a plate son

Put it on a plate son, you’ll enjoy it more. Just don’t put it in the microwave or dishwasher. This is a McDonalds “collectible” plate from 2006. I shouldn’t put collectable in quotes because I collected it. Got to give the artist credit for the stylish tuck knee frontside air and the apparent kickflip (heelflip?) […]

Stumptown Coffee

Another marketing piece from Stumptown Coffee with a skateboard. I’m not sure if that’s supposed to be a generic older lady or a man in drag, but it works for me. Tim Root on the pen and ink again. – Thanks to Skidzilla for the tip.

Oh, the humanity!

The backwards truck phenomenon happens all the time when marketers attempt to use skateboards without consulting an actual skateboarder. How did it apparently happen to Rob Dyrdek’s Street League Skateboarding, an organization dedicated to presenting “real” skateboarding? You know he must have been bummed the moment he realized it. The reflective nature of the trophy […]

Melody will get yer goat, but you’ll be Happie

Pretty easy to have the record if you’re the only one doing it. I predict Dyrek will be visiting the Goat mills soon to make sure this, uh, respected honor belongs to a real skateboarder. Basically, the goat jumps on the skateboard and stands still until the momentum dies. I think I’ll see if I […]

Meet Jacob

He works in the web marketing department of American Apparel. There’s pictures of him skating on the American Apparel web site and newsletter. I thought that board was the old designer SMA board at first glance, the one with the feathers. Jacob is seven clicks to your left on the Back to School/Reality look book.

There are rebates and there are rebates

Just as it happened to Benji Galloway, it happened to Jeff Hedges too. Some guy shows up at skatepark and snaps a few pictures, then offers you a couple hundred bucks if you sign a release. You never know where it will end up. Sometimes you’re on a TV box, sometimes it’s website or a […]

Maxine at the Olympics

I watched quite a bit of the Olympics, enjoyed some of the action. I did not enjoy the shitty coverage courtesy of NBC. I think I was a week into it before I realized there were other events besides gymnastics and swimming. One thing I did not miss, skateboarding in the olympics. I poached this […]