{"id":9505,"date":"2024-10-18T17:04:47","date_gmt":"2024-10-19T00:04:47","guid":{"rendered":"https:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&#038;p=9505"},"modified":"2026-03-20T08:33:30","modified_gmt":"2026-03-20T15:33:30","slug":"tracker-doug-schneider-gnarly","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/tracker-doug-schneider-gnarly\/","title":{"rendered":"Tracker &#8211; Doug Schneider Gnarly"},"content":{"rendered":"<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9507 size-medium\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-389x500.jpg\" alt=\"\" width=\"389\" height=\"500\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-389x500.jpg 389w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-797x1024.jpg 797w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-117x150.jpg 117w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-768x987.jpg 768w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly-214x275.jpg 214w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/2024\/10\/tracker-gnarly.jpg 1012w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/a><\/p>\n<p>This is a pretty good ad for Tracker. Apparently Doug Schneider still rode really narrow trucks in 1979, or maybe he&#8217;s just posing with them for the ad. This ad definitely has an 80&#8217;s vibe despite being designed in 1979. Part of that may be due to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Banco_(typeface)\" target=\"_blank\" rel=\"noopener\">Blanco typeface<\/a> they used, the same typeface that would be modified for use as the Thrasher logotype! You have to imagine that someone, either Fausto or Kevin Thatcher, saw this advert and filed it away in the back of his head. Thatcher is credited with designing the logo, but curiously didn&#8217;t go into much detail <a href=\"https:\/\/www.thrashermagazine.com\/articles\/talking-ed-kevin-thatcher-interview\/\" target=\"_blank\" rel=\"noopener\">when asked about it<\/a> in 2021. <!--more--><\/p>\n<div class=\"galleryadcopy\">\n<p>DOUG SCHNEIDER rides &#8217;em<\/p>\n<p>HEAVILY LIGHT<br \/>\nHEAVILY LIGHT<br \/>\nHEAVILY LIGHT<br \/>\nHEAVILY LIGHT<br \/>\nHEAVILY LIGHT<\/p>\n<p>GNARLY MAGNESIUM TRACKERS<\/p>\n<p>Send 50\u00a2 for a sticker, brochure and order form to:<\/p>\n<p>TRACKER TRUCKS, P.O. Box 398, Cardiff by the Sea, California 92007<\/p>\n<p>Dealers call 714-481-9551<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is a pretty good ad for Tracker. Apparently Doug Schneider still rode really narrow trucks in 1979, or maybe he&#8217;s just posing with them for the ad. This ad definitely has an 80&#8217;s vibe despite being designed in 1979. Part of that may be due to the Blanco typeface they used, the same typeface [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[219],"advert_types":[],"advert_magazines":[191],"advert_issues":[1473],"advert_decades":[49],"advert_years":[1474],"advert_riders":[1480],"advert_photogs":[],"advert_country":[429],"advert_quality":[],"class_list":["post-9505","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-tracker","advert_magazines-skateboarder","advert_issues-skateboarder-v5-n10-may-1979","advert_decades-70s","advert_years-1474","advert_riders-doug-schneider","advert_country-usa"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/9505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=9505"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=9505"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=9505"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=9505"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=9505"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=9505"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=9505"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=9505"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=9505"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=9505"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=9505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}