{"id":3042,"date":"2021-03-20T17:49:24","date_gmt":"2021-03-20T17:49:24","guid":{"rendered":"http:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&#038;p=3042"},"modified":"2026-03-20T08:30:05","modified_gmt":"2026-03-20T15:30:05","slug":"california-hardwoods-keep-it-all-together","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/california-hardwoods-keep-it-all-together\/","title":{"rendered":"California Hardwoods: Keep it all Together"},"content":{"rendered":"<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\" class=\"alignnone size-medium wp-image-3045\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-300x197.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-1200x790.jpg 1200w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-150x99.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-768x505.jpg 768w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-275x181.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>A two page spread.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-228x300.jpg\" alt=\"\" width=\"228\" height=\"300\" class=\"alignnone size-medium wp-image-3046\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-228x300.jpg 228w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-778x1024.jpg 778w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-114x150.jpg 114w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-768x1011.jpg 768w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1-209x275.jpg 209w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p1.jpg 1140w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-228x300.jpg\" alt=\"\" width=\"228\" height=\"300\" class=\"alignnone size-medium wp-image-3047\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-228x300.jpg 228w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-778x1024.jpg 778w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-114x150.jpg 114w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-768x1011.jpg 768w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2-209x275.jpg 209w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/unsorted\/california-hardwoods-keep-it-all-p2.jpg 1140w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a><\/p>\n<p>One interesting thing about these bearing, they are the earliest advertising that we&#8217;ve noticed (so far) with built in spacers, something downhill riders in the new millennium might think is a more recent invention. In this case the advertised benefit isn&#8217;t precision, but rather heat dissipation, which seems kind of dubious.<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-300x115.jpg\" alt=\"\" width=\"300\" height=\"115\" class=\"alignnone size-medium wp-image-3086\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-300x115.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-1200x461.jpg 1200w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-150x58.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-768x295.jpg 768w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings-275x106.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/california-hardwoods\/california-hardwoods-flared-bearings.jpg 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div class=\"galleryadcopy\">\n<p>CALIFORNIA HARDWOODS<\/p>\n<p>KEEP IT ALL TOGETHER<\/p>\n<p>Shown with new clear non-skid coating. <\/p>\n<p>High-impact, shock-absorbing Bumper available on most models. <\/p>\n<p>WITH OUR EXCLUSIVE THERLON\u00ae REINFORCING AGENT, CAL-TIRES AND CAL-BEARINGS.<\/p>\n<p>CAL-TIRES &#038; CAL BEARINGS<\/p>\n<p>The Finest Precision Bearing Made Especially for Skateboarding.<\/p>\n<p>Flange extended 1\/8&#8243; for protective heat dissipation.<\/p>\n<p>Special interior seal for dirt-free operation. High-Temp, Waterproof and Greased.<\/p>\n<p>Radiused corner for positive bearing seat.<\/p>\n<p>Precision Machined inner bearing flange.<\/p>\n<p>The Latest Advancement in Skateboard Wheel Design. <\/p>\n<p>Precise Casting for uniform density and flat surface. <\/p>\n<p>Radiused edges for efficient tracking..<\/p>\n<p>CALIFORNIA HARDWOODS, the world&#8217;s largest makers of skateboard decks have successfully tested rugged Therlon\u00ae at the Field House Skateboard Park in Thousand Oaks, California. Under rugged, grueling conditions, the Therlon\u00ae reinforced decks held together so well, we&#8217;ll UNCONDITIONALLY GUARANTEE every Therlon\u00ae deck we make&#8230; we&#8217;ll COMPLETELY REPLACE ANY DECK that splits or breaks while skateboarding! We&#8217;re Hot, but don&#8217;t just take our word for it&#8230;look for our trademark on your favorite quality brand skateboard deck. <\/p>\n<p>Many models available with Wheel Wells. <\/p>\n<p>ALL MODELS AVAILABLE IN KICKTAIL &#038; ROCKER STYLES <\/p>\n<p>Here&#8217;s how the supertough heart of California hHardwood decks stack up&#8230;<\/p>\n<p>STYLIST &#8211; THERLON &#038; THERLON GRAPHIC &#8211; WOODWORKER &#8211; ELITE &#8211; THERLON &#8211; THER-LAM<\/p>\n<p>THERLON\u00ae  THER-LAM\u00ae (Registered Trademarks of California Hardwoods) <\/p>\n<p>California Hardwoods<br \/>\nP.O. Box 1547 \/ 1101 Fremont Avenue<br \/>\nSouth Pasadena, California 91030<br \/>\n213 \/ 570-1808<\/p>\n<p>For fast facts, write in Reader Service Card No. 83\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A two page spread.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[535],"advert_types":[531,52,54],"advert_magazines":[524],"advert_issues":[525],"advert_decades":[49],"advert_years":[359],"advert_riders":[],"advert_photogs":[],"advert_country":[429],"advert_quality":[],"class_list":["post-3042","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-california-hardwoods","advert_types-manufacturing-services","advert_types-adverts-skateboards","advert_types-adverts-wheels","advert_magazines-skateboard-industry-news","advert_issues-skateboard-industry-news-v1-n4","advert_decades-70s","advert_years-359","advert_country-usa"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/3042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=3042"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=3042"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=3042"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=3042"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=3042"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=3042"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=3042"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=3042"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=3042"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=3042"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}