{"id":2551,"date":"2016-09-06T18:00:12","date_gmt":"2016-09-06T18:00:12","guid":{"rendered":"http:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&p=2551"},"modified":"2026-03-20T08:37:55","modified_gmt":"2026-03-20T15:37:55","slug":"roncastle-ltd-match-this-value","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/roncastle-ltd-match-this-value\/","title":{"rendered":"Roncastle LTD: Match This For Value"},"content":{"rendered":"

\"roncastle-match-this-value\"<\/a><\/p>\n

There’s something to be said for a bold, high contrast advertisement. A sharp, large graphic can really grab your eye, and deflect your attention from the fact that it’s not really apparent what the brand name of the product is. Roncastle Ltd isn’t exactly the catchiest skateboard company name. The copy does mention a “superlative Californian board,” but it’s not sure if that is the brand or a description. Although also a product name, the word “Californian” was often used as an adjective to imply legitimacy in UK publications. We’re an English company, but you know our skateboards are good, like the Californians use…<\/em> That may sound corny, but it fits in the context some of the other copy, like “A really magnificent board!” Check out the angle of that “kick back” or kicktail, depending on where you read it. This is, in fact, a really magnificent advertisement<\/em>. <\/p>\n

<\/p>\n

\n

SKATEBOARDERS MATCH THIS FOR VALUE!<\/p>\n

Only \u00a326 + \u00a31.5 Carr\/pkg<\/p>\n

Value \u00a340<\/p>\n

SOLID OAK DECK 25″ LONG 6\u00bd” WIDE<\/p>\n

FULL KICK TAIL<\/p>\n

JUMBO URETHANE WHEELS 2″ WIDE, 2\u00bc” DIAMETER. 6\u00bd” AXLES. <\/p>\n

WHEELS MOUNTED ON ADJUSTABLE TRUCKS.<\/p>\n

This is a superlative Californian board with deck and kick back in polished solid oak with centre non-slip tread. Specifications: 25\u201d long x 6\u00bd” wide. Adjustable Trucks. 2″ wide x 2\u00bc” diameter Urethane wheels on 65″ Axles with Precision Bearings. A really magnificent board!
\nPrice only \u00a326 + \u00a31.50 carr. and packing. Worth \u00a3’s more.<\/p>\n

Also available: <\/p>\n

Polypropylene Decked Californian Skateboard, with double kick back, excellent quality. Specifications: Polypropylene Deck 25″ long x 6″ wide, Adjustable Trucks, 2\u201d wide x 2\u00bc” diameter Urethane Wheels. 6\u00bd” Axles. Only \u00a318.50 plus \u00a31 .50 carr\/pkg.<\/p>\n

An excellent quality economically priced Polypropylene Decked Skateboard with full kick back. Deck 23\u00bd\u201d long x 6″ wide. Adjustable Trucks. 2″ wide x 2\u00bc” diameter Urethane Wheels. Only \u00a312.95 plus \u00a31.05 carr\/pkg. (R.R.P. \u00a319.95).<\/p>\n

Immediate despatch. Callers welcome. Mon|Thurs. 9.30-5.30. Fri. 9.30-2pm. Tel: 01-408 1611.<\/p>\n

RONCASTLE LTD., (WS12) 1\/2 HANOVER 31, LONDON W1.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

There’s something to be said for a bold, high contrast advertisement. A sharp, large graphic can really grab your eye, and deflect your attention from the fact that it’s not really apparent what the brand name of the product is. Roncastle Ltd isn’t exactly the catchiest skateboard company name. The copy does mention a “superlative […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[476],"advert_types":[52],"advert_magazines":[431],"advert_issues":[434],"advert_decades":[49],"advert_years":[433],"advert_riders":[],"advert_photogs":[],"advert_country":[430],"advert_quality":[],"class_list":["post-2551","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-roncastle","advert_types-adverts-skateboards","advert_magazines-skateboard-scene","advert_issues-skateboard-scene-n1","advert_decades-70s","advert_years-433","advert_country-uk"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/2551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=2551"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=2551"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=2551"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=2551"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=2551"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=2551"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=2551"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=2551"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=2551"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=2551"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=2551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}