{"id":1555,"date":"2015-07-20T22:28:21","date_gmt":"2015-07-20T22:28:21","guid":{"rendered":"http:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&#038;p=1555"},"modified":"2026-03-20T08:34:08","modified_gmt":"2026-03-20T15:34:08","slug":"mojo-phase-iii","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/mojo-phase-iii\/","title":{"rendered":"Mojo Phase III"},"content":{"rendered":"<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-300x201.jpg\" alt=\"mojo-phase-III\" width=\"300\" height=\"201\" class=\"alignnone size-medium wp-image-1558\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-300x201.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-150x100.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III.jpg 1200w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-275x184.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-100x67.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-phase-III-160x107.jpg 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Mojo Boards Phase III, Possibly the first ever case of a truck baseplate molded into the actual deck, something commonly seen on toy-store decks these days, but being touted as an advantage in this advertisement since it allows for &#8220;precise alignment.&#8221;  Interchangeability with leading brand name trucks would lead you think that they actually believed it was a feature and not just a cost cutter. On top of that, it&#8217;s a two page advert spread with a &#8220;featured skateboarder.&#8221; The ad copy mentions &#8220;dished decks&#8221; which we can assume means concave. <\/p>\n<p><!--more--><\/p>\n<p>Here&#8217;s a closeup of the groovy Mojo logo.<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-300x211.jpg\" alt=\"mojo-logo\" width=\"300\" height=\"211\" class=\"alignnone size-medium wp-image-1557\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-300x211.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-150x106.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-275x194.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-100x70.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo-160x113.jpg 160w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/mojo\/mojo-logo.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div class=\"galleryadcopy\">\n<p>Skateboards have evolved over the years from wood to fiberglass, and now to the third phase-Mojo Boards. Pressure molded from a polyester-based, glass-reinforced, chemically fused compound developed specifically for skateboards. Now all Mojo Boards are designed with truck hangers molded in the chassis. This all-new concept allows for perfect alignment of trucks for maximum control, stability and wheel life. This new unique uni-molded truck hanger accepts Sure Grip, X-Caliber and other similar truck assemblies.<\/p>\n<p>Moio Boards are designed with these features for high-performance skateboarding:<\/p>\n<ul>\n<li>Dished decks for extra traction and control.<\/li>\n<li>Enough flex and weight for maximum performance.<\/li>\n<li>Exact engineered truck alignment due to uni-molded truck hangers. Patent Pending<\/li>\n<\/ul>\n<p>Available in three shapes:<br \/>\nHotdog (24&#8243;)<br \/>\nSwallow (24&#8243;)<br \/>\nDiamond Tail (29&#8243;)<br \/>\nSwallow and Diamond Tails are kicked.<\/p>\n<p>To order your Moio Board by mail, send your choice of color (blue, green, gold, orange), shape, name, address, zip and<br \/>\ncheck or money order tor $33.33 (complete board. includes Mojo trucks, Mojo urethane wheels. specify wide or regular).<\/p>\n<p>$18.95 for chassis only (mounting hardware included).<\/p>\n<p>Add $2.00 for postage and handling. No C.O.D.&#8217;s.<br \/>\nWheel wrench 50\u00a2.<\/p>\n<p>Moio Boards<br \/>\nP. 0. Box 1055<br \/>\nCosta Mesa, CA 92627 (714) 642-9922<br \/>\nDealer Inquiries invited<\/p>\n<p>Featured Skateboarder: Paul Campbell\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mojo Boards Phase III, Possibly the first ever case of a truck baseplate molded into the actual deck, something commonly seen on toy-store decks these days, but being touted as an advantage in this advertisement since it allows for &#8220;precise alignment.&#8221; Interchangeability with leading brand name trucks would lead you think that they actually believed [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[256],"advert_types":[52],"advert_magazines":[191],"advert_issues":[194],"advert_decades":[49],"advert_years":[193],"advert_riders":[257],"advert_photogs":[],"advert_country":[429],"advert_quality":[],"class_list":["post-1555","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-mojo","advert_types-adverts-skateboards","advert_magazines-skateboarder","advert_issues-skateboarder-v2-n1-summer","advert_decades-70s","advert_years-193","advert_riders-paul-campbell","advert_country-usa"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/1555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=1555"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=1555"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=1555"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=1555"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=1555"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=1555"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=1555"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=1555"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=1555"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=1555"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=1555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}