{"id":1375,"date":"2015-04-25T04:38:30","date_gmt":"2015-04-25T04:38:30","guid":{"rendered":"http:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&#038;p=1375"},"modified":"2026-03-20T08:34:23","modified_gmt":"2026-03-20T15:34:23","slug":"pacific-southwest-enterprises-best-of-both-worlds","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/pacific-southwest-enterprises-best-of-both-worlds\/","title":{"rendered":"Pacific Southwest Enterprises: Best of Both Worlds"},"content":{"rendered":"<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1385 aligncenter\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-300x217.jpg\" alt=\"rayo-de-calif\" width=\"300\" height=\"217\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-300x217.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-150x108.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif.jpg 1200w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-275x199.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-100x72.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-calif-160x116.jpg 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The best of both worlds from Pacific Southwest Enterprises. They&#8217;ve got something called a PSE and a Rayo-De-Calif. When you add those catchy product names to the company called Pacific Southwest Enterprises, you&#8217;ve got the worst marketing strategy ever. In 1975 a skateboard deck is called a skateboard chassis.<\/p>\n<p><!--more--><\/p>\n<p>The PSE 27&#8243; Hand-Laminated Hardwood Masterpiece<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1378 aligncenter\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-300x211.jpg\" alt=\"rayo-de-califdet1\" width=\"300\" height=\"211\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-300x211.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-150x105.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-275x193.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-100x70.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1-160x112.jpg 160w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet1.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>RAYO-DE-CALIF. Again, what is a RAYO-DE-CALIF? Ray of California?<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1379 aligncenter\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-213x300.jpg\" alt=\"rayo-de-califdet2\" width=\"213\" height=\"300\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-213x300.jpg 213w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-107x150.jpg 107w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-195x275.jpg 195w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-71x100.jpg 71w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2-114x160.jpg 114w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/pacific-southwest-enterprises\/rayo-de-califdet2.jpg 710w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<div class=\"galleryadcopy\">\n<p>PSE 27&#8243; Hand-Laminated Hardwood Masterpiece<br \/>\nfeatures sixteen individual hardwood laminations of walnut, spruce, ash, mahogany and ebony<\/p>\n<ul>\n<li>Chassis only $12.95<\/li>\n<li>Completed skateboard with Roller Sport urethane and Chicago or Sure Grip trucks $27.95<\/li>\n<li>Add $2.00 if Shockers are desired when ordering a completed skateboard<\/li>\n<\/ul>\n<p>24&#8243; or 21&#8243; RAYO-DE-CALIF. Precision Extruded Fiberglass<br \/>\nAn extremely durable skateboard chassis with mild flexibility and completely guaranteed.<\/p>\n<ul>\n<li>Unfinished and unshaped chassis blank $7.95<\/li>\n<li>Finished and shaped chassis $14.95<\/li>\n<li>Completed skateboard with Roller Sports urethane wheels and Chicago<br \/>\nor Sure Grip trucks $29.95<\/li>\n<li>Add $2.00 if Shockers are desired when ordering completed skateboard<\/li>\n<\/ul>\n<p>Available at fine surf shops and sporting goods stores everywhere.<br \/>\nFor mail order send cash, check or money order to:<br \/>\nPaci\ufb01c Southwest Enterprises<br \/>\n5059 Newport. Suite 104<br \/>\nSan Diego, Calif. 92107<br \/>\n(714) 225-9055<\/p>\n<p>Note: when ordering by mail be sure to specify length of board. which trucks you&#8217;d like. and add $2.00 to the price to cover postage\u00a0for a completed skateboard. or $1.00 if ordering chassis only. Thank you.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best of both worlds from Pacific Southwest Enterprises. They&#8217;ve got something called a PSE and a Rayo-De-Calif. When you add those catchy product names to the company called Pacific Southwest Enterprises, you&#8217;ve got the worst marketing strategy ever. In 1975 a skateboard deck is called a skateboard chassis.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[233],"advert_types":[52],"advert_magazines":[191],"advert_issues":[194],"advert_decades":[49],"advert_years":[193],"advert_riders":[],"advert_photogs":[],"advert_country":[429],"advert_quality":[],"class_list":["post-1375","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-pacific-southwest-enterprises","advert_types-adverts-skateboards","advert_magazines-skateboarder","advert_issues-skateboarder-v2-n1-summer","advert_decades-70s","advert_years-193","advert_country-usa"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=1375"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=1375"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=1375"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=1375"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=1375"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=1375"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=1375"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=1375"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=1375"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}