{"id":1240,"date":"2015-04-13T16:54:35","date_gmt":"2015-04-13T16:54:35","guid":{"rendered":"http:\/\/skateandannoy.com\/galleries\/?post_type=vintageadverts&#038;p=1240"},"modified":"2026-03-20T08:34:23","modified_gmt":"2026-03-20T15:34:23","slug":"the-dive-shop","status":"publish","type":"vintageadverts","link":"https:\/\/skateandannoy.com\/galleries\/vintageadverts\/the-dive-shop\/","title":{"rendered":"The Dive Shop of Florida"},"content":{"rendered":"<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-224x300.jpg\" alt=\"dive-shop\" width=\"224\" height=\"300\" class=\"alignnone size-medium wp-image-1242\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-224x300.jpg 224w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-112x150.jpg 112w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-205x275.jpg 205w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-75x100.jpg 75w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop-119x160.jpg 119w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shop.jpg 746w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a><\/p>\n<p>Surf shops were the majority of core skateboard distributors in the early days, even those that called themselves &#8220;dive shops.&#8221;  There&#8217;s only two skateboard related items in this ad, a fiberglass Hang Ten skateboard and a generic skateboard t-shirt. <\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-300x206.jpg\" alt=\"dive-shopdetail1\" width=\"300\" height=\"206\" class=\"alignnone size-medium wp-image-1243\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-300x206.jpg 300w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-150x103.jpg 150w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1.jpg 1200w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-275x189.jpg 275w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-100x69.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail1-160x110.jpg 160w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Detail of the Hang Ten skateboard<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-295x300.jpg\" alt=\"dive-shopdetail2\" width=\"295\" height=\"300\" class=\"alignnone size-medium wp-image-1244\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-295x300.jpg 295w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-148x150.jpg 148w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-271x275.jpg 271w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-98x100.jpg 98w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2-157x160.jpg 157w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail2.jpg 800w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/a><\/p>\n<p>Detail of the Skateboard T-shirt<\/p>\n<p><a href=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-297x300.jpg\" alt=\"dive-shopdetail3\" width=\"297\" height=\"300\" class=\"alignnone size-medium wp-image-1247\" srcset=\"https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-297x300.jpg 297w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-148x150.jpg 148w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-272x275.jpg 272w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-100x100.jpg 100w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3-158x160.jpg 158w, https:\/\/skateandannoy.com\/galleries\/wp-content\/uploads\/sites\/4\/vintageadverts\/dive-shop-of-florida\/dive-shopdetail3.jpg 800w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/a><\/p>\n<div class=\"galleryadcopy\">\n<p>Great Stuff from&#8230; the Dive Shop of Florida<\/p>\n<ol>\n<li>Surfer&#8217;s Medal \u2014 a medallion designed especially for surfers. Wear it around your neck or use it as a key chain. These beautifully struck medallions are available in Silver (heavy nickel) or Gold (heavy bronze).<\/li>\n<li>Super Surf Leash\u2014Super tough and super safe 100% Nylon cord with stainless steel \ufb01tting and swivel, 3\/16&#8243; or 1\/4&#8243; cord, 2&#8243; wide Nylon strap with Velcro\u00ae Tap for quick release.<\/li>\n<li>Hang Ten Super-Flex Skate Board\u2014a top quality board made of molded Fiberglass. Wheels are of molded Urethane. Quiet, ball-bearing mounted \u201cChicago\u201d Double Action trucks for more control.<\/li>\n<li>Ikelite Kodak Pocket lnstamatlc Camera Cases \u2014 foolproof sealing to depths of 300 feet, controls for shutter release, \ufb01lm advance and focus, molded loop for neck strap, battery clip and connectors for optional \ufb02ash units are included. Optional Sports Finder and Flash Unit available. Cases also available for most popular cameras on the market&#8230; send for free price quotation.<\/li>\n<li>Genuine Leather Slaps \u2014 hand crafted leather sandals with crepe soles. Tan color only, black soles, sizes for men and women.<\/li>\n<li>Skateboard T-Shirt \u2014 beautiful full color illustration 01&#8242; skateboard action on the back of these \ufb01ne all cotton T-shirts. Assorted colors only.<\/li>\n<li>Instant \u2018Ding\u2019 Repair Kit (not shown) \u2014 for permanent repairs to your surfboard right on the beach. Applied to the clean surface of your board and exposed to sunlight the material hardens in an hour or two to form a permanent bond. Each packet contains one 4&#8243; x 6&#8243; sheet.<\/li>\n<\/ol>\n<p>Please rush me the following items. Amount enclosed is $____ Florida residents add 4% sales tax.<\/p>\n<p>Medallion:<br \/>\n__ Gold. __ Silver. <\/p>\n<p>Key Chain:<br \/>\n__ Gold. __ Silver. <\/p>\n<p>$4.25 each or 2 for $7.95<\/p>\n<p>Surf leash:<br \/>\n__ Std. leash, 3\/16&#8243; cord, swivel snap, $3.50<br \/>\n__ Std. leash, 1\/4&#8243; cord, swivel snap, $4.00<br \/>\n__ Quick release, 3\/16&#8243; cord, swivel snap, $5.50<br \/>\n__ Quick release, l\/4&#8243; cord, swivel snap, $6.00<br \/>\n__ Replacement cord, 6 ft., 3\/16&#8243; swivel snap, $1.3O<br \/>\n__ Replacement cord,6 ft., V4&#8243; swivel snap, $1.50<\/p>\n<p>Skateboard T-Shirt: S M L XL $5.50<br \/>\ninstant \u2018Ding\u2019 Repair Kit: __ $2.00<\/p>\n<p>Hang Ten Skate Board:<br \/>\n__ 27&#8243; board,$31.95<br \/>\n__ 24&#8243; board, $31.95<br \/>\n__ Replacement wheels, $2.00<br \/>\n__ Replacement Racing wheels, $2.00<\/p>\n<p>lkelite Camera Cases:<br \/>\n__ Kodak model 20, 30 or 40, $29.95<br \/>\n__ Kodak model 50 or 60, $29.95<br \/>\n__ Sports \ufb01nder, $5.95<br \/>\n__ Flashunit,$4.95<\/p>\n<p>Leather Slaps:<br \/>\n__ Women, sizes, 5 6 7 8 9 $10.00 pair<br \/>\n__ Men, sizes, 8 9 10 11 12 $10.00 pair<\/p>\n<p>The DIVE SHOP, Inc.<br \/>\n1325 S. Washington Ave.<br \/>\nTitusville, Fla. 32780<\/p>\n<p>Name________<br \/>\nAddress________<br \/>\nCity________ State________ Zip________ <\/p>\n<p>Add $l.00 if shipped outside U.S.A.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Surf shops were the majority of core skateboard distributors in the early days, even those that called themselves &#8220;dive shops.&#8221; There&#8217;s only two skateboard related items in this ad, a fiberglass Hang Ten skateboard and a generic skateboard t-shirt.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"advert_companies":[214],"advert_types":[61],"advert_magazines":[191],"advert_issues":[194],"advert_decades":[49],"advert_years":[193],"advert_riders":[],"advert_photogs":[],"advert_country":[429],"advert_quality":[],"class_list":["post-1240","vintageadverts","type-vintageadverts","status-publish","hentry","advert_companies-dive-shop-of-florida","advert_types-adverts-mailorder-skateshops","advert_magazines-skateboarder","advert_issues-skateboarder-v2-n1-summer","advert_decades-70s","advert_years-193","advert_country-usa"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/vintageadverts"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/vintageadverts"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=1240"}],"wp:term":[{"taxonomy":"advert_companies","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_companies?post=1240"},{"taxonomy":"advert_types","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_types?post=1240"},{"taxonomy":"advert_magazines","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_magazines?post=1240"},{"taxonomy":"advert_issues","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_issues?post=1240"},{"taxonomy":"advert_decades","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_decades?post=1240"},{"taxonomy":"advert_years","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_years?post=1240"},{"taxonomy":"advert_riders","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_riders?post=1240"},{"taxonomy":"advert_photogs","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_photogs?post=1240"},{"taxonomy":"advert_country","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_country?post=1240"},{"taxonomy":"advert_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/advert_quality?post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}