{"id":12575,"date":"2026-08-16T22:06:31","date_gmt":"2026-08-17T05:06:31","guid":{"rendered":"https:\/\/skateandannoy.com\/galleries\/?post_type=sk8deptcatalog&p=12575"},"modified":"2026-08-21T15:09:15","modified_gmt":"2026-08-21T22:09:15","slug":"sears-christmas-book-1964","status":"publish","type":"sk8deptcatalog","link":"https:\/\/skateandannoy.com\/galleries\/dept-store-catalogs\/sears-christmas-book-1964\/","title":{"rendered":"Sears Christmas Book – 1964"},"content":{"rendered":"\n

Featured Skateboard: <\/strong>Skee Skate<\/p>\n\n\n\n

Sears Christmas Book from 1964, page 160. 1964 is the earliest we’ve seen any skateboards in department store catalogs, going back to 1959. Granted, we haven’t definitively seen every catalog there is. In 1964 they weren’t ready to classify skateboarding as a legitimate outdoor activity, and as a result, the skateboard is sandwiched between the bouncy toys, clip-on roller skates (real roller skates have their own page) and archery gear.<\/p>\n\n\n\n

Page 160<\/p>\n\n\n\n

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Detail<\/p>\n\n\n

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Next best thing to water skiing<\/em><\/strong><\/p>\n\n\n\n

Whiz along on wheels SKEE SKATE $2.33<\/strong><\/p>\n\n\n\n

“Ski” or “surfboard” on your sidewalk. Push off with one foot until you pick up speed, then put both feet on the board and glide using “body English” to steer. Roller sicate wheels riveted on plywood base. Red, 19 x 4\u00bd in.
49 N 2453\u2014Shipping weight 2 1bs. 8 oz. ….. Each $2.33<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

The real-life skateboard.<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Tresco Skee-Skate. <\/strong>Photo courtesy of Good Day To Skateboards<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Featured Skateboard: Skee Skate Sears Christmas Book from 1964, page 160. 1964 is the earliest we’ve seen any skateboards in department store catalogs, going back to 1959. Granted, we haven’t definitively seen every catalog there is. In 1964 they weren’t ready to classify skateboarding as a legitimate outdoor activity, and as a result, the skateboard […]<\/p>\n","protected":false},"featured_media":12578,"template":"","meta":[],"catalog_company":[1703],"catalog_featbrand":[1718],"catalog_decade":[1704],"catalog_year":[1711],"catalog_quality":[1713,1712],"class_list":["post-12575","sk8deptcatalog","type-sk8deptcatalog","status-publish","has-post-thumbnail","hentry","catalog_company-sears","catalog_featbrand-skee-skate","catalog_decade-1960s","catalog_year-1711","catalog_quality-bad","catalog_quality-christmas-musetechnical"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/sk8deptcatalog\/12575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/sk8deptcatalog"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/sk8deptcatalog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media\/12578"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=12575"}],"wp:term":[{"taxonomy":"catalog_company","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_company?post=12575"},{"taxonomy":"catalog_featbrand","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_featbrand?post=12575"},{"taxonomy":"catalog_decade","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_decade?post=12575"},{"taxonomy":"catalog_year","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_year?post=12575"},{"taxonomy":"catalog_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_quality?post=12575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}