{"id":12538,"date":"2026-08-16T19:17:00","date_gmt":"2026-08-17T02:17:00","guid":{"rendered":"https:\/\/skateandannoy.com\/galleries\/?post_type=sk8deptcatalog&p=12538"},"modified":"2026-08-21T15:07:39","modified_gmt":"2026-08-21T22:07:39","slug":"jcpenney-christmas-book-1964","status":"publish","type":"sk8deptcatalog","link":"https:\/\/skateandannoy.com\/galleries\/dept-store-catalogs\/jcpenney-christmas-book-1964\/","title":{"rendered":"JCPenney Christmas Book 1964"},"content":{"rendered":"\n

Featured Skateboard: <\/strong>Roller Derby<\/p>\n\n\n\n

1964 JCPenney Christmas Book page 230. 1964 is the earliest we’ve seen any skateboards in department store catalogs, going back to 1959. Granted, we haven’t definitively seen every catalog there is. In 1964 they weren’t ready to classify skateboarding as a legitimate outdoor activity, and as a result, the skateboard is sandwiched between the bouncy toys and punching bags. <\/p>\n\n\n\n

Page 230<\/p>\n\n\n\n

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Detail<\/p>\n\n\n

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Very simple to play! Hard-core plywood<\/em><\/p>\n\n\n\n

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Sidewalk Surfing-fun, sport, and skill!<\/strong><\/p>\n\n\n\n

The newest sensation!<\/strong><\/p>\n\n\n\n

SKATEBOARDING <\/strong>or sidewalk surfing is the brand-new game of fun and skill for children from coast-to-coast. It’s very simple to play \u2014 put your feet on the board, push, and by a simple twist of your body, you can actually steer in whatever direction you choose. Roller Derby skateboard is constructed of laminated hard-core plywood for exceptional strength. The four wheels aro rubber-cushioned steel for easy turning. Measures 19 In. long, 4\u00bd in, wide. It’s yours with no money down \u2014 see page 283.<\/p>\n\n\n\n

X 924-1761 A – 3 Ibs. 14 oz……$1.88<\/p>\n<\/div><\/div>\n\n\n\n

The real-life skateboard.<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Roller Derby<\/strong><\/p>\n\n\n\n

Here\u2019s an example of the Roller Derby skateboard. It was sometimes printed with the graphic facing the opposite direction. This board was also produced with “#10 Skatebaord<\/a>” on the top, again with the graphic facing both ways.<\/p>\n\n\n

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Featured Skateboard: Roller Derby 1964 JCPenney Christmas Book page 230. 1964 is the earliest we’ve seen any skateboards in department store catalogs, going back to 1959. Granted, we haven’t definitively seen every catalog there is. In 1964 they weren’t ready to classify skateboarding as a legitimate outdoor activity, and as a result, the skateboard is […]<\/p>\n","protected":false},"featured_media":12580,"template":"","meta":[],"catalog_company":[1708],"catalog_featbrand":[1717],"catalog_decade":[1704],"catalog_year":[1711],"catalog_quality":[1713,1712],"class_list":["post-12538","sk8deptcatalog","type-sk8deptcatalog","status-publish","has-post-thumbnail","hentry","catalog_company-jcpenney","catalog_featbrand-roller-derby","catalog_decade-1960s","catalog_year-1711","catalog_quality-bad","catalog_quality-christmas-musetechnical"],"_links":{"self":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/sk8deptcatalog\/12538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/sk8deptcatalog"}],"about":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/types\/sk8deptcatalog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media\/12580"}],"wp:attachment":[{"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/media?parent=12538"}],"wp:term":[{"taxonomy":"catalog_company","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_company?post=12538"},{"taxonomy":"catalog_featbrand","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_featbrand?post=12538"},{"taxonomy":"catalog_decade","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_decade?post=12538"},{"taxonomy":"catalog_year","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_year?post=12538"},{"taxonomy":"catalog_quality","embeddable":true,"href":"https:\/\/skateandannoy.com\/galleries\/wp-json\/wp\/v2\/catalog_quality?post=12538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}