Why people who own Howell Bowlriders enjoy skateboarding more than you do.

The RUSS HOWELL BOWLRIDER is a skateboard designed by profession skateboarders. The same skateboarders whose reputations have grown to superstar proportions in skating areas throughs the world.

The deck of lightest ash hardwood with wheel cutouts, kickball, and traction tape is the most advanced wood design available.

Trucks that respond with exceptional memory and last long are essential. S.S. FREESTYLE trucks or S.S. SPLIT-AXLES with our new extra lively rubbers are the product of intensive research and development. Resulting in a degree of performance so unique it will spoil you for conventional roller skate type trucks.

POWER PAW 50/50 provides the unsurpassed speed of a hard fast urethane under our new “mean green” American made sealed bearings and the traction of a softer, sticky compound on our “Flex-edge” lip (pat. pend.).

All told this board is so enjoyable to ride that in California, a land of legendary skateboarding enthusiasm – as in the rest of the states – it is becoming a leader in the performance board market.

If you agree that extraordinary performance is the only thing that makes quality skateboard equipment worthwhile, we suggest you contact your local dealer to show you our line – or write us for a full color brochure.

IDI Bolwrider 407 E. Redondo Beach Blvd. Gardena, california 90248 (213) 532-3465

German Stocking Distributor:
ASF Peter Eicker KG, 4100 Duisburg 1 Aug der Hohe 47 West Germany, Telefon: 0203/27071