OK get ready for it, this is a long one. I found a catalog for Athena International Corp in that magical place you’ve all heard me refer to: a box in the darkest depths of my basement. 8 pages of amazing crap in glorious color! Lot’s of bootleg stuff in there too… they even bootlegged the Nash logo! The styles are split between the 70’s and 80’s so it’s difficult to say exactly when this was printed, although there are a couple clues. I have no idea where/when I acquired this, I might have bought it off Ebay or a reader might have sent it to me. ( Was it you? Let me know! ) Enjoy!

In my quest to bring you weird/crappy/cool boards I found this Variflex board called the “Later Gator.” It’s crappy, but something about the look in that Gator’s eyes is appealing. As the manufacturers and bootleggers of those boards were wont to do, they produced versions with multiple top graphics, which is where the gold in this post really is. There is a bespoke Variflex Gator top graphic which is boring, boring, boring. Contrast that with the Variflex V-Man, which is pretty great. SO great that I’m going to make myself a t-shirt.

As a kid I can remember seeing ads like this in the back of comic books and other publications aimed at adolescents. The gas is, you send away for some sort of sales kit, most likely a catalog and some motivational text, and then you could sell greeting cards and who knows what else to all your neighbors and extended family in hopes of earning enough credit to get some free stuff from the advert. It was your job to take the orders, collect the money, send it to the company and then deliver everything when they mailed it to you. This scheme for using a child labor farm sourced from comic books has been around for a long time, probably dating back to the 40’s with Grit, which amazingly, is still a thing. The practice of bribing kids with the potential to earn prizes probably had it’s heyday during the 60’s and 70’s. Here are 2 examples from the late 80’s and early 90’s in which you can earn a Nash or Variflex skateboard.

The bootleg graphics (on the top picture) look exactly like the ones on the original Variflex decks. Variflex shifted production to Taiwan somewhere in the 80’s, so maybe they made both branded and unbranded decks at some point. I can’t imagine anyone wanting to bootleg such wildly successful graphics. Variflex had a great pro team and produced very decent skateboards in the end of the 70’s and the beginning of the 80’s, but then started to produce rather shoddy completes. You can marvel in the mediocrity in the Living Variflex Museum (of Crap), or read about their history on Skateboard Of The Day. Thanks to Walter Meus, J.P. Begel and Pat Cash for the pics. Thanks to kilwag for the edits.

Newsflash. We won’t tell you how much your board is worth if you want to sell it on eBay, so don’t ask. Also, don’t send me a link to your auction or unless it’s freakin amazing, or weird, something like Stacy Peralta’s scalp from the 70’s or the bronzed fire hydrant that Nataas sessioned on in Streets on Fire. That being said, here’s a new one. I’ve never been asked to facilitate a trade, but I was looking for an excuse to post this Variflex advert I found in a circular for a local discount sporting goods chain. I’m going to beat this dead horse. Variflex used to be a legitimate skateboard company as late as the early, early 80’s, and well before this. And now they make trampolines. Right. Tom Livemore has some old Variflex connections trucks in pretty good condition, and he’s looking to trade for a decent set of OJ superjuices (I have some, but you can’t have them.) or a set of multi colored Panther wheels. Whaaaa?????

A web site called Old School Skateboards (This one is in the U.K.) has a bunch of NOS (New, Old Stock) Variflex skateboards from the 80’s for sale. This guy must have raided a warehouse or possibly been an old distributor or something. For about $70 you can buy a complete board with trucks, wheels, copers and a lapper. The only thing missing are the rails. Sure, these are crap skateboards, but they are 20 year old mint condition crap skateboards! The site doesn’t have the large images presented for the public, so I’ve compiled them. Some are pretty funny. Editor’s note: We are fully aware that at one time Variflex produced high quality, professional grade skateboards. However, these boards are not from that time