This is supposed to be the Ministry of the Economy building in Mexico City. It’s kind of hard to tell from this screen capture, but those supports have transition on both sides that meet in a point. Read John Aguilar says this super tight spot used to be sessioned back in the 80’s and early 90’s before there was a fence surrounding it. You can get a sense of it if you go to Google Maps and choose the street view, escept for that damned delivery truck that’s in the way at the crucial moment. I tried doing an image search for the building but came up empty handed, at least in English.

The real burn is that this short movie is just an extrapolated version of a dandruff commercial circa 2001 or so. I thoght I posted it already but I don’t think I have. Basically, it’s a skateboarder with a flaming head raging through the streets. Pretty much the same thing, though years earlier and not as well shot or polished in post production. I’ll have to dig through my tapes when I get home and put it up. Once the visual effects turn on, all reality is thrown out the window, so even on some of the more believable sequences it’s impossible to tell what is real. What’s it for? A new product from Coca Cola called Burn Energy Drink. According to Creative Review: “The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets Those sequences that are real and establishing shots were filmed in Mexico City. Watch it after the jump. [Source: Nerdcore] – Thanks to MC for the tip.

This just in from reader John Aguilar who is our Senior Mexico Correspondent, even though he lives in Washington now, Old Mexico City skate spot behind the Modelo Beer brewery, we always had to sweep or scoop out all the plastic bags with dried up glue inside them that the glue sniffers would leave behind… Geez. You’d think the glue sniffers could find a skunky beer keg or some other sketchy fluids dribbling out of the brewery. I guess huffing is a completely different escape from reality. Enlarge-o-rama.