Tag Archive: car commercials
Honda Civic Sport: Smoke and Mirrors in the Desert.
Honda is airing a commercial for the Civic Sport that features a bunch of, you know, sporty actions like BMX, tightrope walking and skateboarding on giant obstacles that spell out the word “Civic” in the middle of the desert. It’s actually very visually pleasing. Hard to tell wether they actually built all those mirrored obstacles and carted them out there, or whether there’s a ton of computer rendering involved, but it looks great. It has a vaguely 80’s vibe too. If you know who the “trained professional” is, please leave it in the comments.
Mercedes Benz – Silver Slipstreams
It’s a weird, weird world we live in, where Mercedes Benz thinks it advantageous to make “a beautifully filmed video pitting man against machine these unlikely four-wheeled allies tango at high-speed on the majestic Franschhoek Pass in the Western Cape.” Are they targeting the desire of older rich males to be associated with speed, youth and danger? It was filmed for Mercedes Benz South Africa, which might explain why there’s no “Do not try this” warning at the bottom of the screen for dumb Americans. There is a “filmed under controlled conditions” message at the end. The rider is Decio Lourenco, and you can read more on Mercedes Benz Life. Because apparently owning a Mercedes Benz is a lifestyle, and not a sport. – Thanks to Matthijs for the tip.



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